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|All Authors / Contributors:||
|ISBN:||9781591846444 1591846447 9781591842804 1591842808|
|Notes:||"This paperback edition with a new preface and new afterword published 2011"--Title page verso.|
|Description:||x, 246 pages : illustrations ; 21 cm|
|Contents:||Preface: The power of why --
Introduction: Why start with why? --
A world that doesn't start with why: Assume you know ; Carrots and sticks --
An alternative perspective: The golden circle ; This is not opinion, this is biology ; Clarity, discipline, and consistency --
Leaders need a following: The emergence of trust ; How a tipping point tips --
How to rally those who believe: Start with why, but know how ; Know why. Know how. Then what? ; Communication is not about speaking, it's about listening --
The biggest challenge is success: When why goes fuzzy ; Split happens --
Discover why: The origins of a why ; The new competition --
Afterword: Be a part of this movement, share your vision of the world.