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Start your own business : the only startup book you'll ever need

Author: Rieva Lesonsky; Entrepreneur Media, Inc.
Publisher: [Irvine, Calif.] : Entrepreneur Press, ©2007.
Edition/Format:   Print book : English : 4th edView all editions and formats
Summary:
A comprehensive guide to starting a business that discusses defining the market, offering credit, getting insurance, hiring employees, setting policies, purchasing business equipment, technology security, building a website, advertising, selling techniques, bookkeeping, managing finances, and other related topics.
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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Rieva Lesonsky; Entrepreneur Media, Inc.
ISBN: 9781599180816 1599180812
OCLC Number: 72871372
Notes: Includes index.
Description: xiv, 720 pages : illustrations ; 23 cm
Contents: On your mark --
pt. 1. Think --
ch. 1. Introduction --
ch. 2. Taking the plunge : get ready to be an entrepreneur --
ch. 3. Good idea! : how to get an idea for your business --
ch. 4. Good timing : should you launch your business full or part time? --
ch. 5. Build it or buy it? : starting a business vs. buying one --
pt. 2. Plan --
ch. 6. Choose your target : defining your market --
ch. 7. If you build it, will they come? : conducting market research --
ch. 8. The name game : naming your business --
ch. 9. Make it legal : choosing a business structure --
ch. 10. Plan of attack : creating a winning business plan --
ch. 11. It's official : don't forget licenses and permits --
ch. 12. Protect yourself : understanding patents, trademarks and copyrights --
ch. 13. Call in the pros : hiring a lawyer and an accountant --
pt. 3. Fund --
ch. 14. All in the family : financing starts with yourself and friends and relatives --
ch. 15. Nothing ventured, nothing gained : how to find and attract investors --
ch. 16. Looking for loans : the ins and outs of debt financing --
ch. 17. Fed funds : how to get government loans. Get set --
pt. 4. Prepare --
ch. 18. What's your deal? negotiating successfully --
ch. 19. Site seeking : choosing a location for your business --
ch. 20. Bring it home : starting a homebased business --
ch. 21. Looking good : creating a professional image --
ch. 22. Stock answers : the lowdown on inventory --
ch. 23. It's in the mail : setting up mailing systems and shipping accounts --
ch. 24. Charging ahead : offering your customers credit --
ch. 25. Cover your assets : getting business insurance --
ch. 26. Staff smarts : hiring employees --
ch. 27. Perk up : setting employee policies and benefits --
pt. 5. Buy --
ch. 28. Buyer's guide : business equipment basics --
ch. 29. Play it safe : tech security and privacy --
ch. 30. Business 24/7 : using technology to boost your productivity --
ch. 31. Net works : building your company website --
ch. 32. Keep in touch : using technology to stay connected --
ch. 33. Drive time : the inside scoop on buying or leasing a car --
Go! --
pt. 6. Market --
ch. 34. Brand aid : building a brand --
ch. 35. Marketing genius : advertising and marketing your business --
ch. 36. Net sales : online advertising and marketing --
ch. 37. Talking points : how to promote your business --
ch. 38. Sell it! : effective selling techniques --
ch. 39. Now serving : offering superior customer service. pt. 7. Profit --
ch. 40. Keeping score : the basics of bookkeeping --
ch. 41. Making a statement : how to create financial statements --
ch. 42. On the money : effectively managing your finances --
ch. 43. Pay day : how to pay yourself --
ch. 44. Tax talk : what you need to know about your taxes --
pt. 8. Succeed --
ch. 45. It's about time : time management --
ch. 46. Second wind : learning from your failures --
Appendix A: Business resources --
Appendix B: Government listings --
Appendix C: Small-business-friendly banks --
Index.
Other Titles: Entrepreneur magazine's Start your own business
Responsibility: Rieva Lesonsky.
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Abstract:

Contains start-up advice and features chapters on building a brand, successful negotiating, technology security and privacy, understanding trademarks and copyrights, time management, and how to take  Read more...

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