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Start your own wedding consultant business : your step-by-step guide to success

Author: Amy Jean Peters; Eileen Figure Sandlin; Entrepreneur Press.
Publisher: [Irvine Calif.] : Entrepreneur Press, ©2007.
Series: Entrepreneur magazine's start up.
Edition/Format:   eBook : Document : English : 2nd ed., rev. edView all editions and formats
Summary:
Synopsis: Wedding Bells Can Be Sweet Music to Your Bank Account. It's the most important day in many couples' lives, and everything needs to be perfect. With weddings becoming larger, costlier and more complex, more than two-thirds of engaged couples are turning to professional wedding consultants for help. Learn how to combine your creative vision with their individual preferences to create the wedding of their  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Peters, Amy Jean.
Start your own wedding consultant business.
[Irvine Calif.] : Entrepreneur Press, ©2007
(DLC) 2007011671
(OCoLC)122423616
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Amy Jean Peters; Eileen Figure Sandlin; Entrepreneur Press.
ISBN: 9781613081020 1613081022
OCLC Number: 759837330
Notes: Revised edition of: Start your own wedding consultant business / Eileen Figure Sandlin. 2003.
Includes index.
Description: 1 online resource (xii, 159 pages) : illustrations.
Contents: Start Your Own Wedding Consultant Business --
Contents --
Preface to the revised edition --
Chapter 1: Here Comes The Bride And The Wedding Consultant --
Who should hire a wedding consultant --
Billion dollar business --
What it takes to be a wedding consultant --
Benefits of consulting --
Chapter 2: Basics Of Wedding Consulting --
Role of the consultant --
Business basics --
Day in the life --
All important consultation --
Wedding day duties --
Consulting services and fees --
Chapter 3: Developing Your Market --
Defining your audience --
Targeting professional women --
Economic environment --
Conducting market research --
Primary research --
Surveying the market --
Cash as bait --
Pick up the phone --
Job for the pros --
Secondary research --
Writing a mission statement --
Chapter 4: Building The Foundations Of Your Business --
It's all in a name --
Registering your company name --
Your corporate structure --
Sole proprietors --
General partnership --
Limited liability company --
Corporations --
Choosing a business site --
Other licenses and permits --
Writing a business plan --
Chapter 5: Professional guidance --
Hiring an attorney --
Money managers --
Covering your assets --
Insurance riders --
Business owner's insurance --
Chapter 6: Cost Of Doing Business --
Tools of the trade --
Office equipment --
Personal computers --
Software --
Fax machines --
Telephone land lines and answering machines --
Cellular phones --
Pagers --
Copy machines --
Postage meters and internet postage --
Office supplies --
Final tally --
Chapter 7: Developing A Vendor Network --
How to find the best providers --
Primary vendors --
Reception site --
Food, glorious food --
Floral arrangements --
Sound of music --
Say cheese --
Lights, camera, action! --
Have your cake and eat it too --
Cinderella's coach --
Chapter 8: Certification And Professional Development --
Certification success --
Choosing the right program --
Industry publications --
Trade publications --
Consumer publications --
Chapter 9: Marketing Your Growing Business --
Your marketing plan --
SWOT analysis --
Art of advertising --
Advertising in the phone book --
Magazine display ads --
Brochures --
Business cards --
Word-of-mouth-advertising --
Chapter 10: Power Of The Internet --
Amazing resource --
Creating a powerful and persuasive web site --
Basic of web design --
Building your web site --
Home sweet home page --
Name that domain --
Your web host --
Chapter 11: Power Of The Press --
News releases --
Writing the release --
Producing the release --
Follow-up --
Feature articles --
Submitting your manuscript --
Newsletters --
Bridal shows --
Networking --
Chapter 12: Keeping Track Of Your Finances --
Key financial statements --
Telephone calls --
Office supplies --
Postage --
Wages --
Insurance --
Transportation --
Online service fees --
Other miscellaneous expenses --
Receivables --
Billing your clients --
High-tech bookkeeping --
Where the money is --
Government financing --
Do-it-yourself financing --
Chapter 13: Learning From Your Experience --
Help to ensure your success --
Hindsight is 20/20 --
Wedding stories to learn from --
She was out $150,000 --
Saving the day --
Case of the disappearing guests --
Head over heels --
Ants for the memory --
Your formula for success --
Appendix --
Wedding Consultant Resources --
Associations --
Attorney referrals and information --
Books --
Bridal shows and information --
Business software --
Catering information --
Demographic information --
Disc jockeys --
Employee and vendor issues --
Flower information --
Limousines --
Office equipment (phones) --
Office supplies, forms, and stationery --
Online information sources --
Online postage --
Photographer referrals --
Publications --
Small business development organizations --
Tax advice, help, and software --
Trade show displays --
Web hosting --
Wedding cake referrals --
Wedding consultants --
Wedding planning software --
Glossary --
Index.
Series Title: Entrepreneur magazine's start up.
Responsibility: Entrepreneur Press and Amy Jean Peters.
More information:

Abstract:

Synopsis: Wedding Bells Can Be Sweet Music to Your Bank Account. It's the most important day in many couples' lives, and everything needs to be perfect. With weddings becoming larger, costlier and more complex, more than two-thirds of engaged couples are turning to professional wedding consultants for help. Learn how to combine your creative vision with their individual preferences to create the wedding of their dreams. Discover the newest wedding trends, such as destination weddings, tapas-style catering, disposable video cameras, wedding logos and more-and find out how to be the first to adopt new trends. Plus, learn everything else you need to know to start and run a successful wedding consultant business, including: How to market your services and find customers -- Tips from the pros for handling the unexpected -- What licenses and permits you need -- How to avoid common mistakes -- How to negotiate with vendors to get the best prices -- The most important contacts to make -- And more! You don't need an office or a lot of startup money. With your creativity and the tips in this book, you'll be well on your way to success!

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