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Start Your Own Wedding Consultant Business.

Author: Entrepreneur Press
Publisher: New York : Entrepreneur Press, 2012.
Series: Entrepreneur magazine's start up.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Say "I Do" to Success From wedding bells to wedding bills, gain an inside look at the billion dollar wedding industry and learn how to earn your next pay check coordinating the "big" day of today's brides and grooms. Discover the newest wedding trends, such as destination weddings, tapas-style catering, disposable video cameras, wedding logos and more. Plus, learn everything else you need to know to start and run a  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Press, Entrepreneur.
Start Your Own Wedding Consultant Business.
New York : Entrepreneur Press, ©2012
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Entrepreneur Press
ISBN: 9781613081679 1613081677
OCLC Number: 794664017
Notes: Legal Services.
Description: 1 online resource (195 pages).
Contents: Preface to the Third Edition; 1. Here Comes the Bride. . . and the Wedding Consultant; Earnings Potential; Profile of a Wedding Consultant; The Consulting Life; 2. Here Comes the Wedding Consultant; The Consultant's Role; Bridal Business Basics; A Day in the Life; The Consultation; Wedding Day Duties; Consulting Services and Fees; 3. Strategic Market Research; Defining Your Audience; Targeting Professional Women; Economic Environment; Conducting Market Research; Primary Research; Surveying the Market; Reel 'Em In; Phone It In; A Job for the Pros; Secondary Research. Writing a Mission Statement4. Business Basics; It's All in a Name; Registering Your Company Name; Your Corporate Structure; Sole Proprietors; General Partnership; Limited Liability Company; Corporations; Making a Choice; Setting Up Shop; Other Licenses and Permits; Writing a Business Plan; 5. Getting Professional Help; The Legal Eagle; Money Manager; Covering Your Assets; Insurance Riders; Commercial Business Insurance; Other Types of Insurance; To Insure or Not to Insure; Computer Champion; 6. Tools and Equipment that Make Dreams Come True; Tools of the Trade; Office Equipment. Personal ComputerSoftware; Fax Machines; Telephones and Answering Machines; Cellular Phone; BlackBerry and iPhone; Copy Machines; Internet Postage and Postage Meters; Office Supplies; The Final Tally; 7. Establishing a Vendor Network; Finding Reputable Suppliers; Major Suppliers; The Host with the Most; Fanciful Feasts; Floral Fantasies; The Sound of Music; Say Cheese; Lights, Camera, Action!; Sweet Endings; Cinderella's Coach; 8. Certfication and Personal Development; Major Industry Associations; Association of Bridal Consultants (ABC). Association of Certified Professional Wedding Consultants (ACPWC)June Wedding Inc. (JWI); Other Educational Opportunities; Industry Certification; Industry Publications; Trade Publications; Consumer Publications; Event Planning Publications; 9. The Advertising Rules of Engagement; Your Marketing Plan; SWOT Analysis; Tell Them About It; Word-of-Mouth Referrals; Brochures; Business Cards; The Yellow Pages; Magazine Display Ads; 10. Cyber Resources; Your Cyber Presence; Your 24/7 Resource; The Wedding Consultant Website; The Basics of Web Design; Building Your Website; Name That Domain. Your Web HostKeywords; Google AdWords; Social Networking and Other Viral Marketing Tools; Facebook; Twitter; Blogs; LinkedIn; 11. Generating Positive Press; News Releases; Writing the Release; Producing the Release; Don't Stop There--Following Up; Feature Articles; Submitting Your Manuscript; Newsletters; Bridal Shows; Facebook and Twitter; Networking; 12. Matrimonial Money Matters; Key Financial Statements; Income and Operating Expenses; Rent or Mortgage Payment; Telecommunication Expenses; Postage; Office Supplies; Licenses; Insurance; Owner Salary; Employee/Contractor Wages; Advertising.
Series Title: Entrepreneur magazine's start up.

Abstract:

Say "I Do" to Success From wedding bells to wedding bills, gain an inside look at the billion dollar wedding industry and learn how to earn your next pay check coordinating the "big" day of today's brides and grooms. Discover the newest wedding trends, such as destination weddings, tapas-style catering, disposable video cameras, wedding logos and more. Plus, learn everything else you need to know to start and run a successful wedding consultant business, including:How to market your services and find customersUsing social media to attract and communicate with clientsTips from the pros for handl.

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