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Starthilfe Marketing

Author: Bernd Britzelmaier; Hans-Peter Studer
Publisher: Stuttgart ; Leipzig : Teubner, 2000.
Edition/Format:   Print book : GermanView all editions and formats
Database:WorldCat
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Genre/Form: Einführung
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Bernd Britzelmaier; Hans-Peter Studer
ISBN: 3519003139 9783519003137
OCLC Number: 76080254
Description: 92 S. : ill. ; 23 cm.
Contents: Marketing-Idee - Absatzmarketing - Integration von Unternehmens- und Marketingstrategien - Marketing-Konzept - Markt - Marketingstrategische Entscheidungen - Marketing-Mix - Marketing-Infrastruktur - Marketing-Steuerung
Responsibility: von Bernd Britzelmaier und Hans Peter Studer.

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