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Starting a produce farm

Author: ABC News Productions.; Films for the Humanities & Sciences (Firm); Films Media Group.
Publisher: New York, N.Y. : Films Media Group, [2012], ©2011.
Series: StartUp Experience.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
Shane Milberger is the owner of Milberger Farms, which he started in 1986 with two small tractors, a generous amount of self determination, and a great work ethic. His farm has since grown from 26 acres to more than 300, and Shane has become a grower for Whole Foods Market. Shane also has a roadside stand and is known in his area as the King of Chili for his remarkable chili peppers. In this program, Shane discusses  Read more...
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Genre/Form: Videorecording
Educational films
Internet videos
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: ABC News Productions.; Films for the Humanities & Sciences (Firm); Films Media Group.
OCLC Number: 816154088
Notes: Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Title from distributor's description.
Target Audience: 11 & up.
Description: 1 online resource (1 video file (70 min.)) : sound, color.
Contents: The Beginning (2:32) --
Growing to Sell (2:50) --
A Rough Start (2:01) --
Becoming a High Tech Industry (3:08) --
Government Regulations (2:36) --
Branded Foods (2:07) --
A Competitive Industry (3:21) --
The Entrepreneur's Journey: Summary (3:22) --
Saving Time with Technology (2:36) --
Equipment Expenses (2:12) --
Licensing Costs (3:10) --
Staying in Compliance (2:39) --
Financing (3:25) --
Banks (3:01) --
Crop Damage (2:23) --
The Entrepreneur's Advice: Developing Relationships (3:22) --
The Entrepreneur's Advice: Cultivating Relationships (2:37) --
The Entrepreneur's Advice: Nurturing Relationships (2:17) --
Brand Identity (2:12) --
Find Your Market (2:45) --
Finding Your Niche (1:47) --
Coffee Shop Talk (1:57) --
Damaged Crop (2:18) --
A Realistic Approach (2:20) --
Self Determination (2:15).
Series Title: StartUp Experience.
Responsibility: ABC News Productions.

Abstract:

Shane Milberger is the owner of Milberger Farms, which he started in 1986 with two small tractors, a generous amount of self determination, and a great work ethic. His farm has since grown from 26 acres to more than 300, and Shane has become a grower for Whole Foods Market. Shane also has a roadside stand and is known in his area as the King of Chili for his remarkable chili peppers. In this program, Shane discusses how to estimate costs per acre; the three things you need to survive as a farmer; the importance of profiling your produce; how to find a niche product; why finding a local agricultural bank is absolutely vital; where to sell your produce; the regulations that you must comply with and the licenses you must have; how to manage workers for productivity and performance; and more.

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