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Starting a successful business

Author: M J Morris
Publisher: London : Kogan Page, 2005.
Series: Sunday times business enterprise guide.
Edition/Format:   eBook : Document : English : 5th edView all editions and formats
Summary:

This fully up-dated new edition takes the reader through the whole start-up process step-by-step, highlighting pitfalls and covering all the major considerations for a new business.

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Morris, M.J. (Michael John).
Starting a successful business.
London : Kogan Page, 2005
(DLC) 05009393
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: M J Morris
ISBN: 9780749444136 0749444134
OCLC Number: 84860195
Notes: Previous edition: 2001.
Includes index.
Description: 1 online resource (xx, 289 pages).
Contents: Copyright; Contents; Preface to the fifth edition; Acknowledgements; Section 1; 1.1 AIMS OF THIS SECTION; 1.2 WHAT'S RUNNING A SMALL FIRM LIKE?; 1.3 THE DEMANDS ON YOU AND YOURS; 1.4 SPORTS AND PASTIMES; 1.5 WHAT SORT OF PERSON ARE YOU?; 1.6 FOUR TYPES OF PEOPLE WHO START BUSINESSES; 1.7 WOMEN STARTING BUSINESSES; 1.8 YOUR PERSONAL FINANCES; 1.9 WHAT SORT OF BUSINESS TO START?; 1.10 TAKING UP A FRANCHISE; 1.11 YOUR IT STRATEGY; 1.12 SHOULD YOU SET UP A 'DOT COM' COMPANY?; 1.13 KEY JOBS TO DO; Section 2; 2.1 AIMS OF THIS SECTION; 2.2 WHAT ARE YOU SELLING?; 2.3 WHO WILL BUY IT? 2.4 HOW TO FIND CUSTOMERS2.5 INFORMATION SOURCES; 2.6 FORECASTING YOUR SALES; 2.7 THE PROPOSITION YOU ARE SELLING; 2.8 WHAT THE CUSTOMERS SAY THEY WANT; 2.9 WHAT THE CUSTOMER REALLY NEEDS; 2.10 WHY CUSTOMERS SHOULD BUY FROM YOU, NOT FROM YOUR COMPETITOR; 2.11 GETTING THE PRODUCT TO THE CUSTOMER; 2.12 SELLING DIRECT TO THE CUSTOMER; 2.13 DEALING DIRECT WITH THE PUBLIC; 2.14 THE DEALER'S CUT; 2.15 HOW THE SHOPS CALCULATE THEIR SELLING PRICES; 2.16 WHICH SHOPS TO SELL TO; 2.17 WHY SHOULD SHOPKEEPERS BOTHER TO TALK TO YOU?; 2.18 WHAT THE SHOPKEEPER IS LOOKING FOR; 2.19 WHAT YOU CAN OFFER. 2.20 SALE OR RETURN2.21 SELLING TO WHOLESALERS AND STOCKISTS; 2.22 PREPARING TO CALL ON A CUSTOMER; 2.23 ON ENTERING THE CUSTOMER'S PREMISES; 2.24 WITH THE BUYER; 2.25 PLANNING YOUR SALES PRESENTATION; 2.26 GETTING ATTENTION; 2.27 GETTING INTEREST; 2.28 DESIRE FOR THE PRODUCT; 2.29 ACTION: GETTING THE ORDER; 2.30 PRICING THE PRODUCT; 2.31 BENEFITS; 2.32 SALES PROMOTION; 2.33 SELLING THROUGH MAIL-ORDER CATALOGUES; 2.34 SELLING BY MAIL ORDER; 2.35 SELLING BY DIRECT MAIL; 2.36 SELLING BY TELEPHONE; 2.37 SELLING BY PARTY PLAN; 2.38 WHERE TO ADVERTISE?; 2.39 BUYING AN AD. 2.40 MEASURING ADVERTISING'S EFFECTIVENESS2.41 PUBLICITY; 2.42 WRITING A NEWS RELEASE; 2.43 PROMOTING YOUR FIRM IN THE INFORMATION AGE; 2.44 SELLING VIA THE WEB; 2.45 KEY JOBS TO DO; Section 3; 3.1 AIMS OF THIS SECTION; 3.2 COSTING; 3.3 CALCULATING AN HOURLY RATE; 3.4 CAUTIONS ON SECTION 3.3; 3.5 THE IMPORTANCE OF CASH; 3.6 HOW TO RUN OUT OF CASH; 3.7 HOW TO CONSERVE CASH; 3.8 WHY BOTHER TO FORECAST YOUR CASH POSITION?; 3.9 WHAT MAKES UP A CASH-FLOW FORECAST?; 3.10 DRAWING UP A CASH-FLOW FORECAST; 3.11 PROFIT-AND-LOSS BUDGETING; 3.12 CREDIT CONTROL; 3.13 AVOIDING GIVING CREDIT. 3.14 GIVING THE MINIMUM AMOUNT OF CREDIT3.15 SETTING THINGS UP TO GET PAID QUICKLY; 3.16 COLLECTING MONEY FROM THE SLOW PAYER; 3.17 MINIMISING CREDIT RISKS; 3.18 CHASING LARGER FIRMS FOR PAYMENT; 3.19 HOW LOW CAN SALES FALL WITHOUT CAUSING LOSSES?; 3.20 COSTINGS FOR MORE COMPLEX SITUATIONS; 3.21 KEY JOBS TO DO; Section 4; 4.1 AIMS OF THIS SECTION; 4.2 GRANTS; 4.3 WHY BORROW?; 4.4 WHAT SORTS OF LOANS ARE AVAILABLE?; 4.5 SPECIAL FORMS OF FINANCE FROM BANKS; 4.6 SECURITY FOR BORROWING; 4.7 THE GOVERNMENT LOAN GUARANTEE SCHEME; 4.8 NON-BANK BORROWING; 4.9 INTEREST RATES.
Series Title: Sunday times business enterprise guide.
Responsibility: Michael Morris.

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"Takes the reader through the whole start-up process step-by-step, highlighting pitfalls and covering all the major considerations." - Job Scene; "Ideal for entrepreneurs.... Highly recommended." - Read more...

 
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