skip to content
The state of research in marketing Preview this item
ClosePreview this item
Checking...

The state of research in marketing

Author: Nick Lee; John Saunders
Publisher: Bradford, England : Emerald Group Pub., ©2005.
Series: European journal of marketing, v. 39, no. 3/4.
Edition/Format:   eBook : EnglishView all editions and formats
Database:WorldCat
Summary:
Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. The e-book looks at positive and negative aspects of the current status of marketing research.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Material Type: Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Nick Lee; John Saunders
ISBN: 1845440986 9781845440985 1845442601 9781845442606
OCLC Number: 133166774
Description: 1 online resource (177 p.)
Contents: Whither research in marketing? --
Where are we and where are we going? The status and future of research in marketing --
Beyond incommensurability? Empirical expansion on diversity in research --
Grounded theory, ethnography and phenomenology: a comparative analysis of three qualitative strategies for marketing research --
Qualitative research in marketing road-map for a wilderness of complexity and unpredictability --
The rise and fall of the Latin Square in marketing: a cautionary tale --
Equivalence of survey data : relevance for international marketing --
The evolution of "classical mythology" within marketing meaure development --
Long life to marketing research: a postmodern view.
Series Title: European journal of marketing, v. 39, no. 3/4.
Responsibility: guest editors, Nick Lee and John Saunders.

Abstract:

Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. The e-book looks at positive and negative aspects of the current status of marketing research.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(3)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/133166774>
library:oclcnum"133166774"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/133166774>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:bookFormatschema:EBook
schema:contributor
schema:contributor
schema:copyrightYear"2005"
schema:datePublished"2005"
schema:description"Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. The e-book looks at positive and negative aspects of the current status of marketing research."@en
schema:description"Whither research in marketing? -- Where are we and where are we going? The status and future of research in marketing -- Beyond incommensurability? Empirical expansion on diversity in research -- Grounded theory, ethnography and phenomenology: a comparative analysis of three qualitative strategies for marketing research -- Qualitative research in marketing road-map for a wilderness of complexity and unpredictability -- The rise and fall of the Latin Square in marketing: a cautionary tale -- Equivalence of survey data : relevance for international marketing -- The evolution of "classical mythology" within marketing meaure development -- Long life to marketing research: a postmodern view."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/1074658371>
schema:genre"Electronic books."@en
schema:inLanguage"en"
schema:name"The state of research in marketing"@en
schema:publisher
schema:url<http://public.eblib.com/EBLPublic/PublicView.do?ptiID=233860>
schema:url<http://www.myilibrary.com?id=34702>
schema:url
schema:url<http://site.ebrary.com/id/10085669>
schema:workExample
schema:workExample

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.