skip to content
The state of research in marketing Preview this item
ClosePreview this item
Checking...

The state of research in marketing

Author: Nick Lee; John Saunders
Publisher: Bradford, England : Emerald Group Pub., ©2005.
Series: European journal of marketing, v. 39, no. 3/4.
Edition/Format:   eBook : EnglishView all editions and formats
Database:WorldCat
Summary:
Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. The e-book looks at positive and negative aspects of the current status of marketing research.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Material Type: Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Nick Lee; John Saunders
ISBN: 1845440986 9781845440985 1845442601 9781845442606
OCLC Number: 133166774
Description: 1 online resource (177 pages).
Contents: Whither research in marketing? --
Where are we and where are we going? The status and future of research in marketing --
Beyond incommensurability? Empirical expansion on diversity in research --
Grounded theory, ethnography and phenomenology: a comparative analysis of three qualitative strategies for marketing research --
Qualitative research in marketing road-map for a wilderness of complexity and unpredictability --
The rise and fall of the Latin Square in marketing: a cautionary tale --
Equivalence of survey data : relevance for international marketing --
The evolution of "classical mythology" within marketing meaure development --
Long life to marketing research: a postmodern view.
Series Title: European journal of marketing, v. 39, no. 3/4.
Responsibility: guest editors, Nick Lee and John Saunders.

Abstract:

Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. The e-book looks at positive and negative aspects of the current status of marketing research.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(2)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/133166774> # The state of research in marketing
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "133166774" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/1074658371#Place/bradford_england> ; # Bradford, England
    schema:about <http://dewey.info/class/658.83/e22/> ;
    schema:about <http://id.worldcat.org/fast/1010167> ; # Marketing
    schema:about <http://id.worldcat.org/fast/1095153> ; # Research
    schema:bookFormat schema:EBook ;
    schema:contributor <http://viaf.org/viaf/164184532> ; # John Saunders
    schema:contributor <http://viaf.org/viaf/41363437> ; # Nick Lee
    schema:copyrightYear "2005" ;
    schema:datePublished "2005" ;
    schema:description "Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. The e-book looks at positive and negative aspects of the current status of marketing research."@en ;
    schema:description "Whither research in marketing? -- Where are we and where are we going? The status and future of research in marketing -- Beyond incommensurability? Empirical expansion on diversity in research -- Grounded theory, ethnography and phenomenology: a comparative analysis of three qualitative strategies for marketing research -- Qualitative research in marketing road-map for a wilderness of complexity and unpredictability -- The rise and fall of the Latin Square in marketing: a cautionary tale -- Equivalence of survey data : relevance for international marketing -- The evolution of "classical mythology" within marketing meaure development -- Long life to marketing research: a postmodern view."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1074658371> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://worldcat.org/issn/0309-0566> ; # European journal of marketing,
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/1074658371#Series/european_journal_of_marketing> ; # European journal of marketing ;
    schema:name "The state of research in marketing"@en ;
    schema:productID "133166774" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/133166774#PublicationEvent/bradford_england_emerald_group_pub_2005> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/1074658371#Agent/emerald_group_pub> ; # Emerald Group Pub.
    schema:url <http://swb.eblib.com/patron/FullRecord.aspx?p=233860> ;
    schema:url <http://www.myilibrary.com?id=34702> ;
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=233860> ;
    schema:url <http://site.ebrary.com/id/10085669> ;
    schema:workExample <http://worldcat.org/isbn/9781845442606> ;
    schema:workExample <http://worldcat.org/isbn/9781845440985> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/133166774> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1074658371#Agent/emerald_group_pub> # Emerald Group Pub.
    a bgn:Agent ;
    schema:name "Emerald Group Pub." ;
    .

<http://experiment.worldcat.org/entity/work/data/1074658371#Place/bradford_england> # Bradford, England
    a schema:Place ;
    schema:name "Bradford, England" ;
    .

<http://experiment.worldcat.org/entity/work/data/1074658371#Series/european_journal_of_marketing> # European journal of marketing ;
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/133166774> ; # The state of research in marketing
    schema:name "European journal of marketing ;" ;
    .

<http://id.worldcat.org/fast/1010167> # Marketing
    a schema:Intangible ;
    schema:name "Marketing"@en ;
    .

<http://id.worldcat.org/fast/1095153> # Research
    a schema:Intangible ;
    schema:name "Research"@en ;
    .

<http://viaf.org/viaf/164184532> # John Saunders
    a schema:Person ;
    schema:familyName "Saunders" ;
    schema:givenName "John" ;
    schema:name "John Saunders" ;
    .

<http://viaf.org/viaf/41363437> # Nick Lee
    a schema:Person ;
    schema:familyName "Lee" ;
    schema:givenName "Nick" ;
    schema:name "Nick Lee" ;
    .

<http://worldcat.org/isbn/9781845440985>
    a schema:ProductModel ;
    schema:isbn "1845440986" ;
    schema:isbn "9781845440985" ;
    .

<http://worldcat.org/isbn/9781845442606>
    a schema:ProductModel ;
    schema:description "electronic bk. : Adobe Reader" ;
    schema:isbn "1845442601" ;
    schema:isbn "9781845442606" ;
    .

<http://worldcat.org/issn/0309-0566> # European journal of marketing,
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/133166774> ; # The state of research in marketing
    schema:issn "0309-0566" ;
    schema:name "European journal of marketing," ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.