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Statement of policy regarding comparative advertising.

Author: United States. Federal Trade Commission.
Publisher: Washington, D.C. : Federal Trade Commission, [1979]
Edition/Format:   eBook : Document : National government publication : EnglishView all editions and formats
Summary:
The Bureau of Consumer Protection (BCP) of the U.S. Federal Trade Commission (FTC) presents the text of the August 13, 1979 document entitled "Statement of Policy Regarding Comparative Advertising." Comparative advertising is advertising that compares alternative brands on attributes or prices. The FTC believes that industry self-regulation should not restrain the use of truthful comparative advertising.
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Details

Material Type: Document, Government publication, National government publication, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: United States. Federal Trade Commission.
OCLC Number: 49284048
Notes: Title from title screen (viewed on Oct. 17, 2008).
"August 13, 1979."
Description: 1 electronic text : HTML file
Details: Mode of access: Internet from the FTC web site. Address as of 10/17/08: http://www.ftc.gov/bcp/policystmt/ad-compare.htm; current access available via PURL.

Abstract:

The Bureau of Consumer Protection (BCP) of the U.S. Federal Trade Commission (FTC) presents the text of the August 13, 1979 document entitled "Statement of Policy Regarding Comparative Advertising." Comparative advertising is advertising that compares alternative brands on attributes or prices. The FTC believes that industry self-regulation should not restrain the use of truthful comparative advertising.

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