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Statistical modeling and analysis for database marketing : effective techniques for mining big data

Author: Bruce Ratner
Publisher: Boca Raton, Fla. : Chapman & Hall/CRC, ©2003.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Presents a collection of successful database marketing methodologies for big data and offers solutions to common problems in the database marketing industry. This book examines three concepts in  Read more...

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Genre/Form: Méthodes statistiques
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Bruce Ratner
ISBN: 1574443445 9781574443448 9780203496909 0203496906
OCLC Number: 51294125
Description: 362 pages : illustrations ; 24 cm
Contents: 1. Introduction --
2. Two Simple Data Mining Methods for Variable Assessment --
3. Logistic Regression: The Workhorse of Database Response Modeling --
4. Ordinary Regression: The Workhorse of Database Profit Modeling --
5. CHAID for Interpreting a Logistic Regression Model --
6. The Importance of the Regression Coefficient --
7. The Predictive Contribution Coefficient: A Measure of Predictive Importance --
8. CHAID for Specifying a Model with Interaction Variables --
9. Market Segment Classification Modeling with Logistic Regression --
10. CHAID as a Method for Filling in Missing Values --
11. Identifying Your Best Customers: Descriptive, Predictive and Look-Alike Profiling --
12. Assessment of Database Marketing Models.
Responsibility: Bruce Ratner.
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