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Staying power : six enduring principles for managing strategy and innovation in an uncertain world (lessons from Microsoft, Apple, Intel, Google, Toyota and more)

Author: Michael A Cusumano
Publisher: Oxford ; New York : Oxford University Press, 2010.
Series: Clarendon lectures in management studies.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Business news tends to focus on the travails of a handful of giants: Apple's iPad, the Toyota recall, the controversy over Google's book-digitization program. Whatever the day's headlines, though, most of these firms have been there before--up and down, written off and overpraised--yet they endured and triumphed. What is their secret? What is it that has lifted them to preeminence and allowed them to come out of  Read more...
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Michael A Cusumano
ISBN: 9780199218967 019921896X
OCLC Number: 624411870
Description: xix, 367 pages : illustrations ; 24 cm.
Contents: Introduction: The Six Enduring Principles --
1. Platforms, not Just Products --
2. Services, not Just Products (or Platforms) --
3. Capabilities, not Just Strategy --
4. Pull, Don't Push --
5. Scope, not Just Scale --
6. Flexibility, not Just Efficiency --
Conclusion: The Power of Ideas --
for Practice and Research.
Series Title: Clarendon lectures in management studies.
Other Titles: Six enduring principles for managing strategy and innovation in an uncertain world
Responsibility: by Michael A. Cusumano.

Abstract:

What enables businesses to succeed over the long haul and through changes in markets and technologies? Drawing on 30 years' research into some of the world's most successful companies - Microsoft,  Read more...

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"[The book's] six principles represent a set of guidelanes that executives in any company or industry should consider in order to achieve high performance over the long terms."--Strategy+Business Read more...

 
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