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Stealing MySpace : the battle to control the most popular website in America

Author: Julia Angwin
Publisher: New York : Random House, ©2009.
Edition/Format:   Print book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
Pulitzer Prize-winning journalist Julia Angwin chronicles the rise of MySpace and sheds light on the dizzying backroom deals that allowed Rupert Murdoch to snatch this Internet powerhouse from Viacom's grasp.
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Genre/Form: History
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Julia Angwin
ISBN: 9781400066940 1400066948
OCLC Number: 231680027
Description: viii, 371 pages, [8] pages of plates : illustrations ; 25 cm
Contents: Stealing MySpace --
Circle of friends --
Rising from the ashes --
The trailer park of the internet --
Struggling to survive --
The Fakester revolution --
Building MySpace --
The boardroom coup --
The fix-it-later philosophy --
Operation show time --
Are we missing the next Google? --
Tsunami --
Independence --
The king of spyware --
Schmuck insurance --
The game is on --
Project ivory --
Holding a tiger by the tail --
A fine line between risqué and dirty --
"A place for friends" --
Pebble Beach --
War against Web 2.0 --
Number one in every market --
Beyond the banner ad --
The FaceBook revolution --
MySpace 2.0 --
Digital identity.
Responsibility: Julia Angwin.
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Abstract:

Pulitzer Prize-winning journalist Julia Angwin chronicles the rise of MySpace and sheds light on the dizzying backroom deals that allowed Rupert Murdoch to snatch this Internet powerhouse from Viacom's grasp.

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