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Steel's : a forgotten stock market scandal from the 1920s

Author: Dave Dyer
Publisher: Syracuse, New York : Syracuse University Press, 2013.
Edition/Format:   Print book : English : First editionView all editions and formats
Summary:

A fascinating look at the rise and fall of L.R. Steel's five and dime stores, a chain of 255 stores across America and Canada in the early 1920s, and the financial decisions which led to the fall and  Read more...

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Genre/Form: Case studies
Named Person: L R Steel; L R Steel
Document Type: Book
All Authors / Contributors: Dave Dyer
ISBN: 9780815610120 0815610122
OCLC Number: 813949511
Description: xxx, 157 pages : illustrations ; 25 cm
Contents: The man who did almost everything right : the right business at the right time in the right place --
The creative promise of the L.R. Steel Company : ten thousand lollipops --
Inventing the infomercial : fifty endings --
The life of a salesman at the L.R. Steel Company : "how's yer pep?" --
The stores : the best fifty-cent chicken dinner in Canada --
The Denver miracle : "meet me at Steel's corner" --
The late-night meeting : "well, folks, here we are" --
L.R.'s last train ride : "I was awakened by a peculiar sound" --
Was it a Ponzi scheme? : Would a crook live next to a chicken farm? --
What went wrong? : failure is an option --
The legacy of failure : life goes on--
or not.
Responsibility: Dave Dyer.

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Dyer s highly readable, concise account of Steel s business career and his fabulous discovery, as well as presumed archival preservation of this valuable cache of Steel Sparks, will spark future Read more...

 
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