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The step-by-step guide for building a great company

Author: Steve Blank; Bob Dorf
Publisher: Pescadero, Calif. : K&S Ranch, Inc., 2012
Series: The startup owner's manual, 1
Edition/Format:   Print book : English : 1. ed., 8. printing
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Steve Blank; Bob Dorf
ISBN: 9780984999309 0984999302
OCLC Number: 940460178
Notes: Includes index
Description: xxix, 571 s. : ill. ; 25 cm.
Contents: Introduction : A repeatable path ; Why a second decade? ; The four steps: a new path. Getting started : The path to disaster: a startup is not a small version of a big company. The path to the epiphany: the customer development model . The customer development manifesto. Step one: Customer discovery : An introduction to customer discovery. Customer discovery, phase one: State your business model hypotheses. Customer discovery, phase two: "Get out of the building" to test the problem: "Do people care?". Customer discovery, phase three: "Get out of the building" and test the product solution. Customer discovery, phase four: Verify the business model and pivot or proceed. Step two: Customer validation : Introduction to costumer validation. Customer validation, phase one: "Get ready to sell". Customer validation, phase two: "Get out of the building and sell!". Customer validation, phase three: Develop product and company positioning. Customer validation, phase four: The toughest question of all: pivot or proceed?. The startup owner's manual "site" map. Appendix A. Customer development checklists. Appendix B. Glossary. Appendix C. How to build a web startup: a simple overview
Series Title: The startup owner's manual, 1
Other Titles: Start up owner's manual
Step-by-step guide for building a great company
Responsibility: Steve Blank and Bob Dorf

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