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Stereotyping the model minority : a longitudinal analysis of U.S. primetime network commercials, comparing Asian female and male characters to themselves and others

Author: Dennis J Ganahl; Liang Ge; Kwangok Kim
Publisher: 2003.
Edition/Format:   Print book : Manuscript   Archival Material : English
Summary:
"This longitudinal analysis of primetime network commercials examined how Asians were portrayed in U.S. television commercials. Comparison analyses of all Asian females to Asian males were made for numerical representation, acting roles, products and age."
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Material Type: Manuscript
Document Type: Book, Archival Material
All Authors / Contributors: Dennis J Ganahl; Liang Ge; Kwangok Kim
OCLC Number: 373905913
Notes: A paper presented to the Advertising Division of the AEJMC (Association for Education in Journalism and Mass Communication), Kansas City, Missouri, July 2003.
Reproduction Notes: Photocopy, [2003].
Description: 23 leaves ; 28 cm
Responsibility: Dennis J. Ganahl, Liang Ge and Kwangok Kim.

Abstract:

"This longitudinal analysis of primetime network commercials examined how Asians were portrayed in U.S. television commercials. Comparison analyses of all Asian females to Asian males were made for numerical representation, acting roles, products and age."

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