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The Steve Jobs way : iLeadership for a new generation

Author: Jay Elliot; William L Simon
Publisher: New York, NY : Vanguard Press, ©2011.
Edition/Format:   Book : Biography : EnglishView all editions and formats
Database:WorldCat
Summary:
In this book the author gives the reader the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him, and the mystique of his management style, capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other. The author worked side by side with Steve as Senior  Read more...
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Genre/Form: Biography
History
Named Person: Steve Jobs; Steve Jobs; Steven Jobs; Steven Jobs; Steve Jobs
Material Type: Biography
Document Type: Book
All Authors / Contributors: Jay Elliot; William L Simon
ISBN: 9781593156398 1593156391 9781593157104 159315710X 9781593156640 1593156642 9781593157050 1593157053
OCLC Number: 657595510
Description: xiv, 242 p. : ill. ; 25 cm.
Contents: Product czar --
Passion for the product --
Success is in the details --
Talent rules --
Teaming : "pirates! not the navy" --
Tapping talent --
Rewards for the pirates --
Team sports --
The product-driven organization --
Maintaining momentum --
Recovery --
Holistic product development --
Evangelizing innovation --
Becoming cool : a different view of selling --
The door opener : branding --
Riding the retail juggernaut --
Achieving the definition of cool : "there's an app for that" --
On becoming Stevian --
In his footsteps.
Responsibility: Jay Elliot with William L. Simon.

Abstract:

From product development meetings to design labs, through executive boardroom showdowns to the world outside of Silicon Valley, this title tells the true story of the 'Boy Genius', Steve Jobs, who  Read more...

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"[Elliot's] amiable account contains some fascinating nuggets." (The Guardian) "If you are keen to learn what it is that makes this maverick CEO tick, and how you can apply some of that logic to your Read more...

 
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