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Sticky marketing : why everything in marketing has changed and what to do about it

Author: Grant Leboff
Publisher: London ; Philadelphia : Kogan Page, 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Sticky Marketing provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks "not what your marketing can do for you, but what your marketing can do for your customer." Companies have to move away from the old marketing system of shouting messages at people to attracting them by providing value around their product or  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Leboff, Grant.
Sticky marketing.
London ; Philadelphia : Kogan Page, 2011
(DLC) 2010031893
(OCoLC)468979769
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Grant Leboff
ISBN: 9780749460518 0749460512
OCLC Number: 705377175
Description: 1 online resource (xiv, 218 pages)
Contents: pt. 1. Prologue --
pt. 2. Setting the scene --
pt. 3. Developing an effective marketing strategy --
pt. 4. Communicating the message --
pt. 5. Conclusion.
Responsibility: Grant Leboff.

Abstract:

Sticky Marketing describes how companies need to move away from the old marketing system of shouting messages at people, to a new model of customer engagement, where they will attract customers by  Read more...

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"This is an important book about a whole new way of thinking." Business Network 20110401 "Engagingly written, thought provoking and refreshingly free of cumbersome marketing jargon" -- John Minto Read more...

 
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