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Still life with rhetoric : a new materialist approach for visual rhetorics

Author: Laurie E Gries
Publisher: Logan : Utah State University Press, [2015]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"In 'Still Life with Rhetoric', Laurie Gries forges connections between new materialism, actor network theory, and rhetoric to explore how images become rhetorically active in a digitally networked, global environment. Rather than study how an already-materialized "visual text" functions within a specific context, Gries investigates how images often circulate and transform across media, genre, and location at viral  Read more...
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Document Type: Book
All Authors / Contributors: Laurie E Gries
ISBN: 9780874219777 0874219779
OCLC Number: 890807536
Awards: "CCCC Advancement of Knowledge Award"--Cover.
Description: xxiii, 324 pages : illustrations ; 23 cm
Contents: Current Matters : An Introduction --
Part I: New Materialist Rhetorical Approach in Theory. Spatiotemporal Matters ; Agential Matters --
Part II: A New Materialist Rhetorical Approach in Practice. New Materialist Research Strategies ; Iconographic Tracking --
Part III: Obama Hope Case Study. Obama Hope, Presidential Iconography, and the 2008 Election ; Obama Hope, Fair Use, and Copyright ; Obama Hope, Parody, and Satire ; Obama Hope, Remix, and Global Activism ; Future Matters: A Conclusion.
Responsibility: Laurie E. Gries.

Abstract:

"In 'Still Life with Rhetoric', Laurie Gries forges connections between new materialism, actor network theory, and rhetoric to explore how images become rhetorically active in a digitally networked, global environment. Rather than study how an already-materialized "visual text" functions within a specific context, Gries investigates how images often circulate and transform across media, genre, and location at viral rates. A four-part case study of Shepard Fairey's now iconic Obama Hope image elucidates how images reassemble collective life as they actualize in different versions, enter into various relations, and spark a firework of activity across the globe. While intent on tracking the rhetorical life of a single, multiple image, 'Still Life with Rhetoric' is most concerned with studying rhetoric in motion. To account for an image's widespread circulation and emergent activities, Gries introduces iconographic tracking -- a digital research method for tracing an image's divergent rhetorical becomings. Yet Gries also articulates a dynamic set of theoretical principles for studying rhetoric as a distributed, generative, and unforeseeable event that is applicable beyond the study of visual rhetoric. With an eye toward futurity -- the strands of time beyond a thing's initial moment of production and delivery -- 'Still Life with Rhetoric' intends to be taken up by those interested in visual rhetoric, research methods, and theory."--Back cover.

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