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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/181596576 Title: Stirring it up : how to make money and save the world Author: Gary Hirshberg Publisher: New York : Hyperion, ©2008. ISBN/ISSN: 9781401303440 1401303447 OCLC:181596576

  
  

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Stirring it up : how to make money and save the world

Author:	Gary Hirshberg
Publisher:	New York : Hyperion, ©2008.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	Hirshberg describes how he built a successful $300-million-per-year business by incorporating environmental principles and practices, and how other companies can accomplish this as well. He maintains that making a business green actually saves companies money in the long run, while boosting consumer loyalty and thus reducing advertising costs. Hirshberg illustrates his points with practical information and advice, as well as anecdotes from the early days of his yogurt company. Included are many examples of other businesses that have saved money by reducing their environmental footprints.--From publisher description.  Read more...
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