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Stirring it up : how to make money and save the world
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Stirring it up : how to make money and save the world

Author: Gary Hirshberg
Publisher: New York : Hyperion, ©2008.
Edition/Format:   Book : EnglishView all editions and formats
Summary:
Hirshberg describes how he built a successful $300-million-per-year business by incorporating environmental principles and practices, and how other companies can accomplish this as well. He maintains that making a business green actually saves companies money in the long run, while boosting consumer loyalty and thus reducing advertising costs. Hirshberg illustrates his points with practical information and advice, as  Read more...
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Details

Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Gary Hirshberg
ISBN: 9781401303440 1401303447
OCLC Number: 181596576
Notes: Includes index.
Description: xx, 204 p. ; 24 cm.
Contents: 1 Natural Profits 1 --
2 Mission Control 19 --
3 From Co[subscript 2] Toward Co[subscript NO] 55 --
4 Hands Across the Aisle 87 --
5 The Delicious Revolution 111 --
6 No Such Place as Away 131 --
7 Nurturing Those Who Nurture the Earth 161.
Responsibility: Gary Hirshberg.

Abstract:

Hirshberg describes how he built a successful $300-million-per-year business by incorporating environmental principles and practices, and how other companies can accomplish this as well. He maintains that making a business green actually saves companies money in the long run, while boosting consumer loyalty and thus reducing advertising costs. Hirshberg illustrates his points with practical information and advice, as well as anecdotes from the early days of his yogurt company. Included are many examples of other businesses that have saved money by reducing their environmental footprints.--From publisher description.

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