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Stop brainstorming, start innovating : the 5 threads that lead to brilliant ideas and profitable business

Author: Debra Kaye
Publisher: New York : McGraw-Hill, ©2013.
Edition/Format:   Print book : English
Summary:

Explodes conventional thinking about innovation and provides an approach that anyone or any business can use to expose the crucial links among observations, experiences, facts, and feelings that on  Read more...

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Document Type: Book
All Authors / Contributors: Debra Kaye
ISBN: 9780071808217 0071808213
OCLC Number: 832264798
Notes: Includes index.
Description: pages cm
Contents: A significant change of mind --
Stop brainstorming, take a shower --
Get clued in on the real story --
Stop crying over spilt milk because the glass is still half full --
They made it, we borrow it --
We think, therefore we innovate --
The footprint of behavior and how to find it --
Emotional memory : the culture tattoo --
Simple is smarter and always will be --
Good things come in great packages --
Draw me a story --
The force of passion.
Responsibility: by Debra Kaye.

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