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Stop think go, do : how typography & graphic design influence behavior

Author: Steven Heller; Mirko Ilić
Publisher: Beverly, MA : Rockport Publishers, ©2012.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. The book is packed with arresting imagery from around the world that influences human behaviour.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Steven Heller; Mirko Ilić
ISBN: 9781592537662 1592537669
OCLC Number: 749856582
Description: 222 pages : illustrations (chiefly color) ; 24 cm
Contents: Inform : graphic design focuses our eyes and mind on what is already instinctively hardwired --
Advocate : the language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be --
Play : play adds dimension to design, enabling the viewer to have more active participation in it --
Caution : cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences --
Entertain : much graphic design cannot afford neutrality; it must grab attention in crowded environments --
Express ; a manifesto should be a declaration of war against complacency. At the very least it should trigger thinking --
Educate ; graphic design arguably is itself a grand portal to the process of education --
Transform : transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous.
Other Titles: How typography and graphic design influence behavior
Responsibility: Steven Heller & Mirko Ilić.
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Abstract:

This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. The book is packed with arresting imagery from around the world that influences human behaviour.

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