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Stopwatch marketing : take charge of the time when your customer decides to buy

Author: John Rosen; AnnaMaria Turano
Publisher: New York : Portfolio, 2008.
Edition/Format:   Print book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: John Rosen; AnnaMaria Turano
ISBN: 9781591841944 1591841941
OCLC Number: 164802830
Description: 244 pages : illustrations ; 24 cm
Contents: The problem --
The solution --
Impatient shopping --
Recreational shopping --
Reluctant shopping --
Painstaking shopping --
Discovery : identifying your selling quadrant --
Web analytics : timing your stopwatch --
Distribution : allocating your marketing resources --
Activation : creating, refining, and executing your stopwatch strategy.
Responsibility: John Rosen, AnnaMaria Turano.
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