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Stories that sell : turn satisfied customers into your most powerful sales & marketing asset

Author: Casey Hibbard
Publisher: Boulder, CO : Aim Publishers, ©2009.
Edition/Format:   Print book : English
Database:WorldCat
Summary:
"The first book on capturing and using customer stories to grow your business or cause. Introduces a proven process for leveraging your current successes into new sales. Learn success-story marketing best practices from author Casey Hibbard, leading expert on creating and managing customer stories, with insight from organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, Make-A-Wish Foundation, and dozens  Read more...
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Document Type: Book
All Authors / Contributors: Casey Hibbard
ISBN: 9780615183008 061518300X
OCLC Number: 290454892
Notes: "The complete guide to success-story marketing."
"Turn satisfied customers into your most powerful sales and marketing asset"--Cover.
Description: xii, 253 pages : illustrations ; 23 cm
Responsibility: Casey Hibbard.

Abstract:

"The first book on capturing and using customer stories to grow your business or cause. Introduces a proven process for leveraging your current successes into new sales. Learn success-story marketing best practices from author Casey Hibbard, leading expert on creating and managing customer stories, with insight from organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, Make-A-Wish Foundation, and dozens of other businesses, independent consultants, and nonprofits"--Page 4 of cover.

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