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The story factor : secrets of influence from the art of storytelling

Author: Annette Simmons
Publisher: Cambridge, Mass. : Perseus Pub., ©2001.
Edition/Format:   Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Annette Simmons
ISBN: 0738203696 : 9780738203690
OCLC Number: 45669330
Notes: "Inspiration, influence, and persuasion through the art of storytelling"--Cover.
Description: xviii, 254 p. ; 22 cm.
Contents: The six stories you need to know how to tell --
What is story? --
What story can do that facts can't --
How to tell a good story --
The psychology of story's influence --
Sound bite or epic? --
Influencing the unwilling, unconcerned, or unmotivated --
Storylistening as a tool of influence --
Storyteller dos and don'ts --
The life of a storyteller.
Responsibility: Annette Simmons.

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