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The story factor : secrets of influence from the art of storytelling

Author: Annette Simmons
Publisher: Cambridge, Mass. : Basic Books, 2002, ©2001.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

The next business revolution--using the power of stories as the ultimate source of influence and impact

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Additional Physical Format: Online version:
Simmons, Annette.
Story factor.
Cambridge, Mass. : Basic Books, 2002, ©2001
(OCoLC)712735431
Document Type: Book
All Authors / Contributors: Annette Simmons
ISBN: 0738206717 9780738206714
OCLC Number: 52912270
Notes: "Inspiration, influence, and persuasion through the art of storytelling"--Cover.
First paperback printing May 2002.
Description: xviii, 254 pages ; 22 cm
Contents: The six stories you need to know how to tell --
What is story? --
What story can do that facts can't --
How to tell a good story --
The psychology of story's influence --
Sound bite or epic? --
Influencing the unwilling, unconcerned, or unmotivated --
Storylistening as a tool of influence --
Storyteller dos and don'ts --
The life of a storyteller.
Responsibility: Annette Simmons ; [foreword by Doug Lipman].

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