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The story of Apple

Author: Adam Sutherland
Publisher: New York, NY : Rosen Central, 2012.
Series: Business of high tech.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Summary:
Details the history of the computer software and consumer electronics company known for such innovative and popular products as the iPod, iPhone, iPad, and Macintosh line of computers.
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Genre/Form: Electronic books
History
Additional Physical Format: Print version:
Sutherland, Adam.
Story of Apple.
New York, NY : Rosen Central, 2012
(DLC) 2011034301
(OCoLC)747713016
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Adam Sutherland
ISBN: 9781448871209 1448871204
OCLC Number: 800418454
Description: 1 online resource : illustrations (chiefly color).
Contents: An Apple in every home --
The origins of Apple --
Building the Apple brand --
Fallout at the top --
Steve returns to Apple --
Riding the internet wave --
Apple explores music --
The invention of the iPhone --
There's an App for that! --
Apple takes on publishing --
What makes Apple products "must-haves"? --
What does the future hold for Apple? --
Design your own App for the app store! --
SWOT analysis --
Do you have what it takes to work at Apple? --
Glossary --
For more information --
For further reading --
Index.
Series Title: Business of high tech.
Responsibility: Adam Sutherland.

Abstract:

Details the history of the computer software and consumer electronics company known for such innovative and popular products as the iPod, iPhone, iPad, and Macintosh line of computers.

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