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Story smart : using the science of story to persuade, influence, inspire, and teach

Author: Kendall F Haven
Publisher: Santa Barbara, CA : Libraries Unlimited, ©2014.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Our brains have been evolutionarily hardwired to think, to make sense, and to understand in simple -- but hidden -- story terms. You'll discover the Neural Story Net, the Make Sense Mandate, Motive Matching, and the Story Influence Line -- and understand how these concepts control listener/reader engagement, attention, and the impact your communications will exert. You'll learn that what reaches the conscious mind  Read more...
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Document Type: Book
All Authors / Contributors: Kendall F Haven
ISBN: 9781610698115 1610698118
OCLC Number: 874098979
Description: viii, 174 pages ; 26 cm
Contents: Hooked on story --
Story state of mind --
Eight essential elements of story --
It was a dark and stormy night... how stories create influence --
Seven story steps: Step by step.
Responsibility: Kendall Haven.

Abstract:

This one-of-a-kind book explores the neuroscience behind persuasion and influence to reveal the role that storytelling plays in inspiring, enlightening, and educating an audience.  Read more...

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"Kendall Haven speaks to the power of the story by exploring how the brain processes stories and what elements are key to making a story successful. This book is . . . an easy-to-read guide to the Read more...

 
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