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The story so far : what we know about the business of digital journalism

Author: Bill Grueskin; Ava Seave; Lucas Graves
Publisher: New York : Columbia University Press, 2011.
Series: Columbia journalism review books.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Can digital journalism be profitable? What's making money, what isn't, and why? Columbia University faculty members Bill Grueskin, academic dean of the Journalism School, and Ava Seave, principal at Quantum Media and adjunct professor at the Business School, addresses these questions about the financial state of digital journalism. The Story So Far offers the most comprehensive analysis to date of the business  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Grueskin, Bill.
Story so far.
New York : Columbia University Press, ©2011
(DLC) 2011021840
(OCoLC)730254073
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Bill Grueskin; Ava Seave; Lucas Graves
ISBN: 9780231500548 0231500548
OCLC Number: 742516559
Description: 1 online resource (139 pages) : illustrations.
Contents: Introduction --
News from everywhere: the economics of digital journalism --
The trouble with traffic: why big audiences aren't always profitable --
Local and niche sites: the advantages of being small --
The new new media: mobile, video and other emerging platforms --
Paywalls: information at a price --
Aggregation: 'shameless' and essential --
Dollars and dimes: the new costs of doing business --
New users, new revenue: alternative ways to make money --
Managing digital: audience, data and dollars --
Conclusion.
Series Title: Columbia journalism review books.
Responsibility: a report by Bill Grueskin, Ava Seave, Lucas Graves.

Abstract:

Can digital journalism be profitable? What's making money, what isn't, and why? Columbia University faculty members Bill Grueskin, academic dean of the Journalism School, and Ava Seave, principal at Quantum Media and adjunct professor at the Business School, addresses these questions about the financial state of digital journalism. The Story So Far offers the most comprehensive analysis to date of the business challenges that large and small, old and new for-profit news organizations face with their digital ventures. Grueskin, Seave, and Lucas Graves spent several months.

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