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The storytelling edge : how to transform your business, stop screaming into the void, and make people love you

Author: Joe Lazauskas; Shane Snow
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]
Edition/Format:   eBook : Document : EnglishView all editions and formats
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"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" Jay Baer, founder of Convince & Convert and author of Hug Your  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Lazauskas, Joe.
Storytelling edge.
Hoboken : Wiley, [2018]
(DLC) 2017051951
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Joe Lazauskas; Shane Snow
ISBN: 9781119483472 1119483476 9781119483403 1119483409
OCLC Number: 1020076132
Description: 1 online resource
Contents: The power of story --
The elements of great storytelling --
Honing your storytelling chops --
Transforming business with storytelling --
The killer formula for building an audience --
The brand newsroom --
The future of brand storytelling --
The storytelling habit.
Responsibility: Joe Lazauskas, Shane Snow.

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