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Storytelling for user experience : crafting stories for better design

Autor: Whitney Quesenbery; Kevin Brooks
Editorial: Brooklyn, New York : Rosenfeld Media, [2010] ©2010
Edición/Formato:   Libro-e : Documento : Inglés (eng)Ver todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
"We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. This book looks  Leer más
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Detalles

Género/Forma: Electronic books
Formato físico adicional: Print version:
Quesenbery, Whitney.
Storytelling for user experience.
Brooklyn, NY : Rosenfeld Media, ©2010
(DLC) 2010924283
(OCoLC)690105355
Tipo de material: Documento, Recurso en Internet
Tipo de documento Recurso internet, Archivo de computadora
Todos autores / colaboradores: Whitney Quesenbery; Kevin Brooks
ISBN: 9781457102363 1457102366 9781457102226 1457102226 9781933820477 1933820470 9781933820033 1933820039 9781457102431 1457102439
Número OCLC: 741565690
Descripción: 1 online resource (xxviii, 539 pages) : illustrations
Contenido: Why stories? --
How UX stories work --
Stories start with listening (and observing) --
The ethics of stories --
Stories as part of a UX process --
Collecting stories (as part of research) --
Selecting stories (as part of analysis) --
Using stories for design ideas --
Evaluation with stories --
Sharing stories (managing up and across) --
Crafting a story --
Considering the audience --
Combining the ingredients of a story --
Developing structure and plot --
Ways to tell stories --
Try something new.
Responsabilidad: by Whitney Quesenbery & Kevin Brooks.

Resumen:

"We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. This book looks across the full spectrum of user experience design to discover when and how to use stories to improve our products. Whether you are a researcher, designer, analyst or manager, you will find ideas and techniques you can put to use in your practice"--Provided by publisher.

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