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Storytelling in business : the authentic and fluent organization

Author: Janis Forman
Publisher: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2013] ©2013
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This book teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enterprise level, it provides a research-driven framework for engaging in organizational storytelling. The author presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of  Read more...
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Janis Forman
ISBN: 9780804768719 0804768714
OCLC Number: 788274016
Description: xiii, 287 pages : illustrations ; 24 cm
Contents: Why explore storytelling in business? --
A framework for organizational storytelling --
Stories about strategy: Schering-Plough --
Schering-Plough: Lessons learned --
Stories and the corporate brand: Chevron --
Chevron: Lessons learned --
Digital stories for business: FedEx --
FedEx: Lessons learned --
Storytelling workshops for change: Philips --
Philips: Lessons learned --
Ending with a beginning.
Other Titles: Story telling in business
Responsibility: Janis Forman.

Abstract:

This book teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enterprise level, it provides a research-driven framework for engaging in organizational storytelling. The author presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives.

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"Forman provides compelling case studies that show why storytelling works in a business setting. . . She writes, 'Stories can cut through the busyness to capture attention, engage and influence Read more...

 
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