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Storytelling in organizations : why storytelling is transforming 21st century organizations and management

저자: John Seely Brown
출판사: Boston : Elsevier Butterworth-Heinemann, 2005.
판/형식:   Print book : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
"Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking. This case has not been made before. The personal and idiosyncratic tone of the book comes from a set of presentations made at a Smithsonian symposium on storytelling in April 2001. It combines the liveliness and freshness of spoken English with the  더 읽기…
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자료 유형: 인터넷 자료
문서 형식: 책, 인터넷 자원
모든 저자 / 참여자: John Seely Brown
ISBN: 0750678208 9780750678209
OCLC 번호: 55657257
설명: xiii, 192 pages ; 23 cm
내용: Preface / Stephen Denning --
Ch. 1. How we got into storytelling --
How I came to storytelling / Larry Prusak --
How I came to storytelling / John Seely Brown --
How I came to storytelling / Steve Denning --
How I came to storytelling / Katalina Groh --
Ch. 2. Storytelling in organizations --
Categories of stories in organizations / Larry Prusak --
Diversity in storytelling : gender, ethnicity, and generation / Larry Prusak --
The attributes of story / Larry Prusak --
The power of stories / Larry Prusak --
As knowledge becomes more valuable, so do stories / Larry Prusak --
Some stories are told by the artifacts / Larry Prusak --
Stories that transfer social knowledge / Larry Prusak.
책임: John Seely Brown [and others].
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초록:

Draws on why narrative and storytelling should be part of the mainstream of organizational and management thinking.  더 읽기…

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"Storytelling In Organizations is brain food for managers who want to ascend to leadership positions. Melding four different perspectives, the authors make a compelling case to become a more 더 읽기…

 
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