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Storytelling in organizations : why storytelling is transforming 21st century organizations and management

作者: John Seely Brown; et al
出版商: Boston : Elsevier Butterworth-Heinemann, 2005.
版本/格式:   圖書 : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:
"Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking. This case has not been made before. The personal and idiosyncratic tone of the book comes from a set of presentations made at a Smithsonian symposium on storytelling in April 2001. It combines the liveliness and freshness of spoken English with the  再讀一些...
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資料類型: 網際網路資源
文件類型: 圖書, 網路資源
所有的作者/貢獻者: John Seely Brown; et al
ISBN: 0750678208 9780750678209
OCLC系統控制編碼: 55657257
描述: xiii, 192 p. ; 23 cm.
内容: Preface / Stephen Denning --
Ch. 1. How we got into storytelling --
How I came to storytelling / Larry Prusak --
How I came to storytelling / John Seely Brown --
How I came to storytelling / Steve Denning --
How I came to storytelling / Katalina Groh --
Ch. 2. Storytelling in organizations --
Categories of stories in organizations / Larry Prusak --
Diversity in storytelling : gender, ethnicity, and generation / Larry Prusak --
The attributes of story / Larry Prusak --
The power of stories / Larry Prusak --
As knowledge becomes more valuable, so do stories / Larry Prusak --
Some stories are told by the artifacts / Larry Prusak --
Stories that transfer social knowledge / Larry Prusak
責任: John Seely Brown ... [et al.].
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Draws on why narrative and storytelling should be part of the mainstream of organizational and management thinking.  再讀一些...

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"Storytelling In Organizations is brain food for managers who want to ascend to leadership positions. Melding four different perspectives, the authors make a compelling case to become a more 再讀一些...

 
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