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Strategi lautan biru : cara mencipta ruang pasaran yang tiada tandingan dan menjadikan persaingan tidak relevan

Author: W Chan Kim; Renee Mauborgne
Publisher: Pulau Pinang Penerbit Universiti Sains Malaysia/ UCSI Publishing House 2011.
Edition/Format:   Book : MalayView all editions and formats
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Document Type: Book
All Authors / Contributors: W Chan Kim; Renee Mauborgne
ISBN: 9789838614771 9838614777
OCLC Number: 769068294
Description: xvi, 338 p. ill. 22 cm.
Responsibility: W. Chan Kim, Renee Mauborgne ; diterjemahkan oleh Universiti Sains Malaysia.

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