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Strategic alliances : an entrepreneurial approach to globalization

Author: M Y Yoshino; U Srinivasa Rangan
Publisher: Boston, Mass. : Harvard Business School Press, ©1995.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Analyzes the role of alliances in achieving global competitiveness. The text proposes a framework for creating alliances and offers practicable insights for managers planning to forge and maintain  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: M Y Yoshino; U Srinivasa Rangan
ISBN: 0875845843 9780875845845
OCLC Number: 31375149
Description: xii, 259 pages : illustrations ; 24 cm
Contents: pt. I. Alliances Old and New. Ch. 1. The World of Alliances. Ch. 2. A Tale of Two Alliance Companies --
pt. II. Global Competition and Strategic Alliances. Ch. 3. Strategic Logic of Alliances: Entrepreneurial Globalization. Ch. 4. Forging Strategic Alliances: A Road Map --
pt. III. Managing Strategic Alliances. Ch. 5. Managing Alliances: Challenges and Tasks. Ch. 6. Managing Alliances: The Job of the Alliance Manager. Ch. 7. Managing Alliances: The Role of Top Management. Ch. 8. Managing Alliances: The Multibusiness Firm --
pt. IV. From Alliances to Networks. Ch. 9. The Next Frontier: Managing the Global Network Corporation.
Responsibility: Michael Y. Yoshino, U. Srinivasa Rangan.

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