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Strategic communication : new agendas in communication

Author: Anthony Dudo; LeeAnn Kahlor
Publisher: New York, NY : Routledge, 2017. ©2017
Series: New agendas in communication.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Strategic communication.
New York : Routledge, 2016
(DLC) 2016003435
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Anthony Dudo; LeeAnn Kahlor
ISBN: 9781315644943 1315644940 9781317290520 1317290526 9781317290537 1317290534
OCLC Number: 937999653
Notes: "College of Communication, The University of Texas at Austin." -- book cover.
Description: 1 online resource (xii, 191 pages)
Contents: 1. A story about stories in strategic communication / Michael Dahlstrom --
2. Strategic storytelling : narrative messaging in entertainment and emergent media / Heather L. LaMarre --
3. The promise of participatry media : identifying the potential roles of influential content generators in prosocial strategic communication / Kajsa E. Dalrymple and Rachel Young --
4. The social nature of online media and its effects on behaviors and attitudes / Ashley A. Anderson --
5. How we talk and why it matters / Myiah Hutchens --
6. Strategic communication and U.S. national security affairs : critical-cultural and rhetorical perspectives / Hamilton Bean --
7.Marketer-consumer language cooperation in strategic communication / Ann Kronrod --
8. How marketing communications influence the formation of food habits prior to adulthood / Anna McAlister --
9. Social media and crisis communication : explicating the social-mediated crisis communication model / Lucinda Austin and Yan Jin.
Series Title: New agendas in communication.
Responsibility: edited by Anthony Dudo and LeeAnn Kahlor.

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