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Strategic communication : origins, concepts, and current debates

Author: Christopher Paul
Publisher: Santa Barbara, CA : Praeger, ©2011.
Series: Contemporary military, strategic, and security issues.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Strategic communication, the focus of much heated debate over the last few years, is widely decried as an area in which the U.S. government must improve. Unhappily, while the need to more effectively harness our capabilities to compete in the struggle for minds and hearts is clear, how, exactly, to do that is not.
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Document Type: Book
All Authors / Contributors: Christopher Paul
ISBN: 9780313386404 0313386404 9780313386411 0313386412
OCLC Number: 690088628
Description: x, 240 pages ; 25 cm.
Contents: Introduction : the promise and peril of strategic communication --
What is strategic communication, and what should it be? --
History of public diplomacy and strategic communication --
Who does strategic communication? --
Challenges facing U.S. strategic communication --
Improving strategic communication --
Conclusions and the way ahead.
Series Title: Contemporary military, strategic, and security issues.
Responsibility: Christopher Paul.

Abstract:

This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic  Read more...

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    schema:description ""Strategic Communication: Origins, Concepts, and Current Debates is a groundbreaking study, the first book explicitly focused on strategic communication as it is currently used and discussed in the U.S. government. Written specifically for those who are new to strategic communication, this incisive book clarifies the definitional debate, explores the history of the term and its practice, and embraces a broad, practical definition."@en ;
    schema:description ""But that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to master - and win - the 'war of ideas' through fully integrated and synchronized communications and actions."-- Publisher description."@en ;
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