skip to content
Strategic communications for nonprofit organizations : seven steps to creating a successful plan Preview this item
ClosePreview this item
Checking...

Strategic communications for nonprofit organizations : seven steps to creating a successful plan

Author: Sally J Patterson; Janel M Radtke
Publisher: Hoboken, N.J. : Wiley, ©2009.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
"Completely rewritten and comprised of virtually all-new material, Strategic Communications for Nonprofit Organizations, Second Edition offers your nonprofit organization a conceptual framework and step-by-step process for developing an easy-to-implement strategic communications plan." "Based on the Core principles and approach developed by Radiant Communications, this much-needed volume explains how to transform  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Sally J Patterson; Janel M Radtke
ISBN: 9780470401224 0470401222
OCLC Number: 267187908
Notes: Revised edition of: Strategic communications for nonprofit organizations / Janel M. Radtke. c1998.
Description: xiv, 274 pages : illustrations ; 26 cm
Contents: Ch. 1. Getting the Most Out of This Book --
Ch. 2. Strategic Communications Planning Process --
Ch. 3. Step One: Preparing to Plan: Essential Building Blocks --
Ch. 4. Step Two: Foundation of the Plan: The Situation Analysis --
Ch. 5. Step Three: Focusing the Plan: Target Audiences --
Ch. 6. Step Four: Fostering Audience Support: Communications Objectives --
Ch. 7. Step Five: Promoting the Nonprofit Organization: Issue Frames and Message Development --
Ch. 8. Step Six: Advancing the Plan: Vehicles and Dissemination Strategies --
Ch. 9. Step Seven: Ensuring that the Plan Succeeds: Measurement and Evaluation --
Ch. 10. Pulling It All Together: Creating the Plan --
Strategic Communications Plan Template --
Appendix 1. Planet 3000 Strategic Communications Worksheets --
Appendix 2. Essential Communications Tools --
Appendix 3. Elements of a Style Manual --
Appendix 4. Expanding the Organization's Coalitions and Portnershlps.
Responsibility: Sally J. Patterson, Janel M. Radtke.

Abstract:

How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/267187908> # Strategic communications for nonprofit organizations : seven steps to creating a successful plan
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "267187908" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/866258005#Place/hoboken_n_j> ; # Hoboken, N.J.
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nju> ;
   rdfs:seeAlso <http://experiment.worldcat.org/entity/work/data/866258005#CreativeWork/strategic_communications_for_nonprofit_organizations> ; # Strategic communications for nonprofit organizations.
   schema:about <http://id.worldcat.org/fast/1038921> ; # Nonprofit organizations--Marketing--Planning
   schema:about <http://experiment.worldcat.org/entity/work/data/866258005#Topic/informationspolicy> ; # Informationspolicy
   schema:about <http://experiment.worldcat.org/entity/work/data/866258005#Topic/ideella_organisationer_marknadsforing> ; # Ideella organisationer--marknadsföring
   schema:about <http://id.worldcat.org/fast/974281> ; # Institutional advertising--Planning
   schema:about <http://experiment.worldcat.org/entity/work/data/866258005#Topic/publicite_institutionnelle> ; # Publicité institutionnelle
   schema:about <http://id.worldcat.org/fast/797982> ; # Advocacy advertising--Planning
   schema:about <http://experiment.worldcat.org/entity/work/data/866258005#Topic/communicatie> ; # Communicatie
   schema:about <http://experiment.worldcat.org/entity/work/data/866258005#Topic/nonprofit_organizations_marketing_planning> ; # Nonprofit organizations--Marketing--Planning
   schema:about <http://experiment.worldcat.org/entity/work/data/866258005#Topic/institutionell_reklam_planering> ; # Institutionell reklam--planering
   schema:about <http://experiment.worldcat.org/entity/work/data/866258005#Topic/strategische_planning> ; # Strategische planning
   schema:about <http://experiment.worldcat.org/entity/work/data/866258005#Topic/associations_sans_but_lucratif_marketing> ; # Associations sans but lucratif--Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/866258005#Topic/institutional_advertising_planning> ; # Institutional advertising--Planning
   schema:about <http://experiment.worldcat.org/entity/work/data/866258005#Topic/frivilligorganisationer_marknadsforing> ; # Frivilligorganisationer--marknadsföring
   schema:about <http://experiment.worldcat.org/entity/work/data/866258005#Topic/niet_commerciele_organisaties> ; # Niet-commerciële organisaties
   schema:about <http://dewey.info/class/658.802/e22/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/866258005#Topic/advocacy_advertising_planning> ; # Advocacy advertising--Planning
   schema:about <http://experiment.worldcat.org/entity/work/data/866258005#Topic/publicite_plaidoyer> ; # Publicité-plaidoyer
   schema:bookEdition "2nd ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://viaf.org/viaf/60836760> ; # Janel M. Radtke
   schema:copyrightYear "2009" ;
   schema:creator <http://viaf.org/viaf/46175209> ; # Sally J. Patterson
   schema:datePublished "2009" ;
   schema:description "Ch. 1. Getting the Most Out of This Book -- Ch. 2. Strategic Communications Planning Process -- Ch. 3. Step One: Preparing to Plan: Essential Building Blocks -- Ch. 4. Step Two: Foundation of the Plan: The Situation Analysis -- Ch. 5. Step Three: Focusing the Plan: Target Audiences -- Ch. 6. Step Four: Fostering Audience Support: Communications Objectives -- Ch. 7. Step Five: Promoting the Nonprofit Organization: Issue Frames and Message Development -- Ch. 8. Step Six: Advancing the Plan: Vehicles and Dissemination Strategies -- Ch. 9. Step Seven: Ensuring that the Plan Succeeds: Measurement and Evaluation -- Ch. 10. Pulling It All Together: Creating the Plan -- Strategic Communications Plan Template -- Appendix 1. Planet 3000 Strategic Communications Worksheets -- Appendix 2. Essential Communications Tools -- Appendix 3. Elements of a Style Manual -- Appendix 4. Expanding the Organization's Coalitions and Portnershlps."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/866258005> ;
   schema:inLanguage "en" ;
   schema:name "Strategic communications for nonprofit organizations : seven steps to creating a successful plan"@en ;
   schema:productID "267187908" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/267187908#PublicationEvent/hoboken_n_j_wiley_2009> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/866258005#Agent/wiley> ; # Wiley
   schema:reviews <http://www.worldcat.org/title/-/oclc/267187908#Review/-901267721> ;
   schema:workExample <http://worldcat.org/isbn/9780470401224> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA8C3843> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/267187908> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/866258005#CreativeWork/strategic_communications_for_nonprofit_organizations> # Strategic communications for nonprofit organizations.
    a schema:CreativeWork ;
   schema:creator <http://viaf.org/viaf/60836760> ; # Janel M. Radtke
   schema:name "Strategic communications for nonprofit organizations." ;
    .

<http://experiment.worldcat.org/entity/work/data/866258005#Topic/associations_sans_but_lucratif_marketing> # Associations sans but lucratif--Marketing
    a schema:Intangible ;
   schema:name "Associations sans but lucratif--Marketing"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/866258005#Topic/frivilligorganisationer_marknadsforing> # Frivilligorganisationer--marknadsföring
    a schema:Intangible ;
   schema:name "Frivilligorganisationer--marknadsföring"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/866258005#Topic/ideella_organisationer_marknadsforing> # Ideella organisationer--marknadsföring
    a schema:Intangible ;
   schema:name "Ideella organisationer--marknadsföring"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/866258005#Topic/institutionell_reklam_planering> # Institutionell reklam--planering
    a schema:Intangible ;
   schema:name "Institutionell reklam--planering"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/866258005#Topic/niet_commerciele_organisaties> # Niet-commerciële organisaties
    a schema:Intangible ;
   schema:name "Niet-commerciële organisaties"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/866258005#Topic/nonprofit_organizations_marketing_planning> # Nonprofit organizations--Marketing--Planning
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh85032987> ;
   schema:name "Nonprofit organizations--Marketing--Planning"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/866258005#Topic/publicite_institutionnelle> # Publicité institutionnelle
    a schema:Intangible ;
   schema:name "Publicité institutionnelle"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/866258005#Topic/publicite_plaidoyer> # Publicité-plaidoyer
    a schema:Intangible ;
   schema:name "Publicité-plaidoyer"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/866258005#Topic/strategische_planning> # Strategische planning
    a schema:Intangible ;
   schema:name "Strategische planning"@en ;
    .

<http://id.worldcat.org/fast/1038921> # Nonprofit organizations--Marketing--Planning
    a schema:Intangible ;
   schema:name "Nonprofit organizations--Marketing--Planning"@en ;
    .

<http://id.worldcat.org/fast/797982> # Advocacy advertising--Planning
    a schema:Intangible ;
   schema:name "Advocacy advertising--Planning"@en ;
    .

<http://id.worldcat.org/fast/974281> # Institutional advertising--Planning
    a schema:Intangible ;
   schema:name "Institutional advertising--Planning"@en ;
    .

<http://viaf.org/viaf/46175209> # Sally J. Patterson
    a schema:Person ;
   schema:familyName "Patterson" ;
   schema:givenName "Sally J." ;
   schema:name "Sally J. Patterson" ;
    .

<http://viaf.org/viaf/60836760> # Janel M. Radtke
    a schema:Person ;
   schema:familyName "Radtke" ;
   schema:givenName "Janel M." ;
   schema:name "Janel M. Radtke" ;
    .

<http://worldcat.org/isbn/9780470401224>
    a schema:ProductModel ;
   schema:isbn "0470401222" ;
   schema:isbn "9780470401224" ;
    .

<http://www.worldcat.org/title/-/oclc/267187908>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/267187908> ; # Strategic communications for nonprofit organizations : seven steps to creating a successful plan
   schema:dateModified "2017-10-22" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .

<http://www.worldcat.org/title/-/oclc/267187908#Review/-901267721>
    a schema:Review ;
   schema:itemReviewed <http://www.worldcat.org/oclc/267187908> ; # Strategic communications for nonprofit organizations : seven steps to creating a successful plan
   schema:reviewBody ""Completely rewritten and comprised of virtually all-new material, Strategic Communications for Nonprofit Organizations, Second Edition offers your nonprofit organization a conceptual framework and step-by-step process for developing an easy-to-implement strategic communications plan." "Based on the Core principles and approach developed by Radiant Communications, this much-needed volume explains how to transform theory into practice. It encourages nonprofits to be smart in their communications work, to use their limited resources successfully; and to evaluate the impact of their community outreach. Filled with proven techniques to ensure that nonprofits send the right message to each constituency group or audience, Strategic Communications for Nonprofit Organizations, Second Edition equips nonprofit professionals to coordinate their efforts to hit the mark every time."--Jacket." ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.