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Strategic communications for nonprofit organizations : seven steps to creating a successful plan

Author: Sally J Patterson; Janel M Radtke
Publisher: Hoboken, N.J. : Wiley, ©2009.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Summary:
"Completely rewritten and comprised of virtually all-new material, Strategic Communications for Nonprofit Organizations, Second Edition offers your nonprofit organization a conceptual framework and step-by-step process for developing an easy-to-implement strategic communications plan." "Based on the Core principles and approach developed by Radiant Communications, this much-needed volume explains how to transform  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Patterson, Sally J.
Strategic communications for nonprofit organizations.
Hoboken, N.J. : Wiley, ©2009
(DLC) 2008053450
(OCoLC)267187908
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Sally J Patterson; Janel M Radtke
ISBN: 9780470442708 0470442700 9780470442715 0470442719 9780470443118 0470443111 9781118386804 1118386809
OCLC Number: 522563771
Notes: Revised edition of: Strategic communications for nonprofit organizations / Janel M. Radtke. c1998.
Description: 1 online resource (xiv, 274 pages) : illustrations
Contents: Ch. 1. Getting the Most Out of This Book --
Ch. 2. Strategic Communications Planning Process --
Ch. 3. Step One: Preparing to Plan: Essential Building Blocks --
Ch. 4. Step Two: Foundation of the Plan: The Situation Analysis --
Ch. 5. Step Three: Focusing the Plan: Target Audiences --
Ch. 6. Step Four: Fostering Audience Support: Communications Objectives --
Ch. 7. Step Five: Promoting the Nonprofit Organization: Issue Frames and Message Development --
Ch. 8. Step Six: Advancing the Plan: Vehicles and Dissemination Strategies --
Ch. 9. Step Seven: Ensuring that the Plan Succeeds: Measurement and Evaluation --
Ch. 10. Pulling It All Together: Creating the Plan --
Strategic Communications Plan Template --
Appendix 1. Planet 3000 Strategic Communications Worksheets --
Appendix 2. Essential Communications Tools --
Appendix 3. Elements of a Style Manual --
Appendix 4. Expanding the Organization's Coalitions and Portnershlps.
Responsibility: Sally J. Patterson, Janel M. Radtke.

Abstract:

How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit  Read more...

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