skip to content
Strategic communications management : making public relations work Preview this item
ClosePreview this item
Checking...

Strategic communications management : making public relations work

Author: Jon White; Laura Mazur
Publisher: [London] ; Economist Intelligence Unit : Wokingham, England ; Reading, Mass. : Addison-Wesley Pub., ©1995.
Series: EIU series.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Case studies
Estudio de casos
Additional Physical Format: Online version:
White, Jon.
Strategic communications management.
[London] ; Economist Intelligence Unit : Wokingham, England ; Reading, Mass. : Addison-Wesley Pub., ©1995
(OCoLC)895099254
Document Type: Book
All Authors / Contributors: Jon White; Laura Mazur
ISBN: 0201593769 9780201593761
OCLC Number: 31331444
Description: xvi, 277 pages ; 24 cm.
Contents: pt. 1. Public Relations and Communications Management. 1. Public relations management. 2. Public relations: contribution to strategic planning and management decision-making. 3. Options for the management of public relations. 4. Public relations programme and human resources management. 5. Budgeting, control and evaluation --
pt. 2. Special Areas of Practice. 6. Media relations. 7. Marketing communications. 8. Internal communications. 9. Public affairs. 10. Crisis management --
pt. 3. Managing Relationships. 11. Customers and suppliers, investor relations, the community, pressure and interest groups --
pt. 4. Issues in the Practice. 12. Ethical and legal issues. 13. The future of public relations.
Series Title: EIU series.
Responsibility: Jon White, Laura Mazur.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/31331444> # Strategic communications management : making public relations work
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "31331444" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/891590606#Place/reading_mass> ; # Reading, Mass.
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
   library:placeOfPublication <http://dbpedia.org/resource/London> ; # London
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/891590606#Place/economist_intelligence_unit> ; # Economist Intelligence Unit
   schema:about <http://experiment.worldcat.org/entity/work/data/891590606#Topic/comunicacion_en_la_administracion> ; # Comunicación en la administración
   schema:about <http://dewey.info/class/659.2/e20/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/891590606#Topic/communicatie> ; # Communicatie
   schema:about <http://experiment.worldcat.org/entity/work/data/891590606#Topic/empresas_relaciones_publicas> ; # Empresas--Relaciones públicas
   schema:about <http://id.worldcat.org/fast/879905> ; # Corporations--Public relations
   schema:about <http://experiment.worldcat.org/entity/work/data/891590606#Topic/entreprises_relations_publiques> ; # Entreprises--Relations publiques
   schema:about <http://id.worldcat.org/fast/879659> ; # Corporate image
   schema:about <http://experiment.worldcat.org/entity/work/data/891590606#Topic/entreprises_image> ; # Entreprises--Image
   schema:about <http://id.loc.gov/authorities/subjects/sh85108765> ; # Corporations--Public relations
   schema:about <http://experiment.worldcat.org/entity/work/data/891590606#Topic/communication_en_gestion> ; # Communication en gestion
   schema:about <http://experiment.worldcat.org/entity/work/data/891590606#Topic/imagen_corporativa> ; # Imagen corporativa
   schema:about <http://id.worldcat.org/fast/870174> ; # Communication in management
   schema:about <http://experiment.worldcat.org/entity/work/data/891590606#Topic/public_relations> ; # Public relations
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://viaf.org/viaf/53333274> ; # Laura Mazur
   schema:copyrightYear "1995" ;
   schema:creator <http://experiment.worldcat.org/entity/work/data/891590606#Person/white_jon> ; # Jon White
   schema:datePublished "1995" ;
   schema:description "pt. 1. Public Relations and Communications Management. 1. Public relations management. 2. Public relations: contribution to strategic planning and management decision-making. 3. Options for the management of public relations. 4. Public relations programme and human resources management. 5. Budgeting, control and evaluation -- pt. 2. Special Areas of Practice. 6. Media relations. 7. Marketing communications. 8. Internal communications. 9. Public affairs. 10. Crisis management -- pt. 3. Managing Relationships. 11. Customers and suppliers, investor relations, the community, pressure and interest groups -- pt. 4. Issues in the Practice. 12. Ethical and legal issues. 13. The future of public relations."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/891590606> ;
   schema:genre "Case studies"@en ;
   schema:inLanguage "en" ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/891590606#Series/the_eiu_series> ; # The EIU series
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/891590606#Series/eiu_series> ; # EIU series.
   schema:isSimilarTo <http://www.worldcat.org/oclc/895099254> ;
   schema:name "Strategic communications management : making public relations work"@en ;
   schema:productID "31331444" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/31331444#PublicationEvent/london_economist_intelligence_unit_wokingham_england_reading_mass_addison_wesley_pub_1995> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/891590606#Agent/wokingham_england> ; # Wokingham, England
   schema:publisher <http://experiment.worldcat.org/entity/work/data/891590606#Agent/addison_wesley_pub> ; # Addison-Wesley Pub.
   schema:workExample <http://worldcat.org/isbn/9780201593761> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/31331444> ;
    .


Related Entities

<http://dbpedia.org/resource/London> # London
    a schema:Place ;
   schema:name "London" ;
    .

<http://experiment.worldcat.org/entity/work/data/891590606#Agent/addison_wesley_pub> # Addison-Wesley Pub.
    a bgn:Agent ;
   schema:name "Addison-Wesley Pub." ;
    .

<http://experiment.worldcat.org/entity/work/data/891590606#Agent/wokingham_england> # Wokingham, England
    a bgn:Agent ;
   schema:name "Wokingham, England" ;
    .

<http://experiment.worldcat.org/entity/work/data/891590606#Place/economist_intelligence_unit> # Economist Intelligence Unit
    a schema:Place ;
   schema:name "Economist Intelligence Unit" ;
    .

<http://experiment.worldcat.org/entity/work/data/891590606#Series/eiu_series> # EIU series.
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/31331444> ; # Strategic communications management : making public relations work
   schema:name "EIU series." ;
    .

<http://experiment.worldcat.org/entity/work/data/891590606#Series/the_eiu_series> # The EIU series
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/31331444> ; # Strategic communications management : making public relations work
   schema:name "The EIU series" ;
    .

<http://experiment.worldcat.org/entity/work/data/891590606#Topic/communication_en_gestion> # Communication en gestion
    a schema:Intangible ;
   schema:name "Communication en gestion"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/891590606#Topic/comunicacion_en_la_administracion> # Comunicación en la administración
    a schema:Intangible ;
   schema:name "Comunicación en la administración"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/891590606#Topic/empresas_relaciones_publicas> # Empresas--Relaciones públicas
    a schema:Intangible ;
   schema:name "Empresas--Relaciones públicas"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/891590606#Topic/entreprises_image> # Entreprises--Image
    a schema:Intangible ;
   schema:name "Entreprises--Image"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/891590606#Topic/entreprises_relations_publiques> # Entreprises--Relations publiques
    a schema:Intangible ;
   schema:name "Entreprises--Relations publiques"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85108765> # Corporations--Public relations
    a schema:Intangible ;
   schema:name "Corporations--Public relations"@en ;
    .

<http://id.worldcat.org/fast/870174> # Communication in management
    a schema:Intangible ;
   schema:name "Communication in management"@en ;
    .

<http://id.worldcat.org/fast/879659> # Corporate image
    a schema:Intangible ;
   schema:name "Corporate image"@en ;
    .

<http://id.worldcat.org/fast/879905> # Corporations--Public relations
    a schema:Intangible ;
   schema:name "Corporations--Public relations"@en ;
    .

<http://viaf.org/viaf/53333274> # Laura Mazur
    a schema:Person ;
   schema:familyName "Mazur" ;
   schema:givenName "Laura" ;
   schema:name "Laura Mazur" ;
    .

<http://worldcat.org/isbn/9780201593761>
    a schema:ProductModel ;
   schema:isbn "0201593769" ;
   schema:isbn "9780201593761" ;
    .

<http://www.worldcat.org/oclc/895099254>
    a schema:CreativeWork ;
   rdfs:label "Strategic communications management." ;
   schema:description "Online version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/31331444> ; # Strategic communications management : making public relations work
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.