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Strategic corporate social responsibility : stakeholders in a global environment

Author: William B Werther; David Chandler
Publisher: Los Angeles : SAGE, [2011] ©2011
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
Summary:
Presenting the area of corporate social responsibility (CSR) as a constantly evolving field with direct impact on organizational strategies and success, this work links numerous subjects such as strategy, marketing and ethics, encouraging a multidisciplinary approach to this subject.
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Genre/Form: Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: William B Werther; David Chandler
ISBN: 9781412974530 1412974534
OCLC Number: 460052645
Description: xxxii, 415 pages : illustrations ; 24 cm
Contents: What is CSR? --
Corporate strategy: a stakeholder perspective --
How much does CSR matter? --
The strategic context of CSR --
Implementation: the integration of CSR into strategy and culture --
Organizational issues and case studies --
Economic issues and case studies --
Societal issues and case studies.
Responsibility: William B. Werther, Jr., David Chandler.
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Abstract:

The wide range of issues and cases contained within this text reflect both the scale and scope of corporate social responsibility (CSR) for organizations today. The book covers the full range of CSR  Read more...

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"The book is a powerful and persuasive presentation of strategic CSR." -- Mr. Dharmendra Nath UPKRAM 20110611

 
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