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Strategic CSR communications

Author: Suzanne Beckmann; Mette Morsig
Publisher: Copenhagen : Djof Publishing, 2006.
Edition/Format:   Print book : German
Database:WorldCat
Summary:

States that communicating an organisation as a socially responsible entity implies not only "better information" but also that organisational members develop a sensitivity towards the changing  Read more...

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Document Type: Book
All Authors / Contributors: Suzanne Beckmann; Mette Morsig
ISBN: 8757415870 9788757415872
OCLC Number: 255305000
Description: 301 S. : graph. Darst.
Responsibility: Mette Morsing & Suzanne C. Beckmann (eds.).

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"Over 30 years ago, Milton Friedman wrote in the New York Times that the social responsibility of a business was to increase its profits. Any diversion of company resources to social programmes, Read more...

 
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