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The strategic Drucker : growth strategies and marketing insights from the works of Peter Drucker

Author: Robert W Swaim
Publisher: Singapore : John Wiley & Sons (Asia) ; San Francisco, Calif. : Jossey-Bass, 2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The strategy and marketing wisdom of Peter Drucker, compiled into one handy guidePeter Drucker was widely considered the father of modern management. His 39 books and countless scholarly and popular articles predicted many of the major economic developments of the late twentieth century, and his influence upon modern business is almost immeasurable. In The Strategic Drucker, Drucker associate and student Robert
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Details

Genre/Form: Electronic books
Named Person: Peter F Drucker; Peter F Drucker
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Robert W Swaim
OCLC Number: 762078318
Notes: Title from title screen.
Description: 1 online resource
Contents: Drucker on managing growth --
Strategy and the purpose of a business --
Dissecting the interview and Drucker on marketing --
The five deadly business sins --
Innovation and entrepreneurship --
Getting rid of yesterday --
External growth strategies --
Family business management --
Drucker and the next society --
Planning and managing organizational change --
Strategic planning: the entrepreneurial skill --
Strategic decision making. Preface: Peter F. Drucker (1909-2005) --
1. : Drucker on Managing Growth --
2. : Strategy and the Purpose of a Business --
3. : Dissecting the Interview and Drucker on Marketing --
4. : The Five Deadly Business Sins --
5. : Innovation and Entrepreneurship --
6. : Getting Rid of Yesterday --
7. : External Growth Strategies --
8. : Family Business Management --
9. : Drucker and the Next Society --
10. : Planning and Managing Organizational Change --
11. : Strategic Planning: The Entrepreneurial Skill --
12. : Strategic Decision Making --
Appendix A. : Strategic Management Application Tools.
Responsibility: Robert W. Swaim.

Abstract:

Peter F. Drucker is known as the " Father of Modern Management ," and since his death in November 2005, interest in him, his concepts and his books has only grown. Now, Dr.  Read more...

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