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|Additional Physical Format:||Online version:
Strategic hospitality management.
London ; New York, NY : Cassell Educational, 1991
|All Authors / Contributors:||
Richard Teare; Andrew Boer
|ISBN:||030432535X 9780304325351 0304322857 9780304322855|
|Description:||ix, 225 pages ; 25 cm|
|Contents:||Strategic planning in action : the Trusthouse Forte approach / Rocco Forte with Richard Teare --
Strategic management : a theoretical overview and its application to the hospitality industry / Michele Webster and Terry Hudson --
Strategic business systems. Critical information needs for achieving strategic goals / Robert Brotherton and David Leslie --
Productivity and performance measurement and monitoring / Nick Johns and Ken Wheeler --
Quality as a strategic issue / Paul Gamble and Peter Jones --
The application of retailing strategies to the management of hospitality / John Lennon --
Managing hospitality services. Human resource management : a response to change in the 1990s / Philip Worsfold and Stephanie Jameson --
Consumer strategies for assessing and evaluating hotels / Richard Teare --
Integrated marketing organization for hospitality firms / Richard Teare and Evert Gummesson --
Strategy for international markets. Strategic developments for the 1990s : implications for hotel companies / Paul Slattery with Andrew Boer --
International marketing in the hospitality industry / Simon Crawford-Welch. (Cont.) Changes in international hotel companies' strategies / David Litteljohn and Angela Roper --
The global hospitality industry of the 1990s / Michael Olsen, Simon Crawford-Welch and Eliza Tse.
|Responsibility:||edited by Richard Teare and Andrew Boer.|