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Strategic issues management : how organizations influence and respond to public interests and policies

Author: Robert L Heath
Publisher: San Francisco : Jossey-Bass Publishers, 1988.
Series: Jossey-Bass management series.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:

Brings together leading thinkers on all aspects of issues management to present a comprehensive corporate survival strategy. Offers specific advice on identifying and monitoring issues resulting from  Read more...

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Genre/Form: Aufsatzsammlung
Additional Physical Format: Online version:
Heath, Robert L. (Robert Lawrence), 1941-
Strategic issues management.
San Francisco : Jossey-Bass Publishers, 1988
(OCoLC)610213343
Online version:
Heath, Robert L. (Robert Lawrence), 1941-
Strategic issues management.
San Francisco : Jossey-Bass Publishers, 1988
(OCoLC)610213346
Document Type: Book
All Authors / Contributors: Robert L Heath
ISBN: 1555420834 9781555420833
OCLC Number: 17507188
Description: xxi, 415 pages : illustrations ; 24 cm.
Contents: 1. Integrating issues management and strategic planning --
2. Organizational tactics for effective issues management --
3. Communication campaigns for influencing key audiences --
4. Working through trade associations and public information organizations --
5. The future of issues management.
Series Title: Jossey-Bass management series.
Responsibility: Robert L. Heath and associates.

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