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Strategic management : an analytical introduction

Author: George A Luffman
Publisher: Cambridge, Ma. : Blackwell Publishers, 1996.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Database:WorldCat
Summary:

This is an up-to-date text and cases book for students of strategy, based on combined new editions of "Business Policy" and "Cases in Business Policy" titles. It incorporates the latest research and  Read more...

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Genre/Form: Case studies
Fallstudiensammlung
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: George A Luffman
ISBN: 0631201033 9780631201038 0631201041 9780631201045
OCLC Number: 34547417
Notes: Based on 3rd eds. of Business Policy and Cases in business policy.
Includes index.
Description: viii, 499 pages : illustrations ; 26 cm
Contents: The Corporate Strategy Framework --
External Analysis --
Analysing Resources and Capabilities --
Identifying Strategic Alternatives --
Strategic Choice --
Implementing Strategies --
Business Policy Framework --
Strategic Direction --
Growth and Decline --
Strategy Implementation.
Other Titles: Business Policy.
Cases in business policy.
Responsibility: George Luffman [and others].

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