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Strategic management : an executive perspective

Author: Cornelis A De Kluyver; John A Pearce
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Series: Strategic management collection.
Edition/Format:   eBook : Document : English : First editionView all editions and formats
Database:WorldCat
Summary:
The principal objectives of this book are to assist practicing managers in preparing to assume executive responsibilities and to introduce MBA and Executive MBA students to an executive perspective on strategic management. Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Cornelis A De Kluyver; John A Pearce
ISBN: 9781631570742 1631570749
OCLC Number: 902646237
Description: 1 online resource (xiii, 255 pages) : illustrations
Contents: 1. What is strategy? --
2. Strategy and performance --
3. Analyzing the external strategic environment --
4. Analyzing an industry --
5. Analyzing a company's strategic resource base --
6. Formulating business unit strategy --
7. Business unit strategy: contexts and special dimensions --
8. Global strategy, fundamentals --
9. Global strategy, adapting the business model --
10. The board's role in strategic management --
Notes --
Index.
Series Title: Strategic management collection.
Responsibility: Cornelis A. de Kluyver and John A. Pearce II.

Abstract:

The principal objectives of this book are to assist practicing managers in preparing to assume executive responsibilities and to introduce MBA and Executive MBA students to an executive perspective on strategic management. Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies reflect a solid grasp of relevant forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company's core competencies and assets. Generic strategies rarely propel a firm to a leadership position. Knowing where to go and finding carefully considered, creative ways of getting there are the hallmarks of successful strategy. Perhaps even more important to success is the ability to effectively implement a chosen strategy--marshaling the right resources and talent, creating a functional organizational structure, fostering a beneficial corporate culture and providing appropriate incentives.

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