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Strategic management : concepts & cases

Author: Arthur A Thompson; A J Strickland
Publisher: Homewood, IL : Irwin, ©1993.
Series: World Student S.
Edition/Format:   Print book : English : 7th edView all editions and formats
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Genre/Form: Fallstudiensammlung
Case studies
Document Type: Book
All Authors / Contributors: Arthur A Thompson; A J Strickland
ISBN: 0256127077 9780256127072 025613930X 9780256139303
OCLC Number: 26800812
Description: xxii, 948 pages : illustrations (some color) ; 27 cm.
Contents: Pt. I. The Concepts and Techniques of Strategic Management. 1. The Strategic Management Process. 2. The Three Strategy-Making Tasks: Developing a Mission, Setting Objectives, and Forming a Strategy. 3. Industry and Competitive Analysis. 4. Company Situation Analysis. 5. Strategy and Competitive Advantage. 6. Matching Strategy to the Situation. 7. Corporate Diversification Strategies. 8. Techniques for Analyzing Diversified Companies. 9. Implementing Strategy: Organization-Building, Budgets, and Support Systems. 10. Implementing Strategy: Commitment, Culture, and Leadership --
Pt. II. Cases in Strategic Management. A. The Manager as Chief Strategy-Maker and Strategy-Implementer. B. Crafting Strategy in Single Business Companies. C. Crafting Strategy in Diversified Companies. D. Implementing Strategy. E. Strategy and Ethics Management --
Pt. III. Instructions for Using the STRAT-ANALYST Software Package.
Series Title: World Student S.
Responsibility: Arthur A. Thompson, Jr. & A.J. Strickland III.

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