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Strategic management : concepts

Author: Fred R David
Publisher: Harlow : Pearson Education, 2010.
Edition/Format:   Print book : English : 13th ed., Global edView all editions and formats
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Fred R David
ISBN: 9780137034987 0137034989
OCLC Number: 551404630
Notes: Previous edition: Indianapolis, Ind.: Prentice Hall, 2008.
Description: pages cm
Contents: PART 1: Overview of Strategic ManagementChapter 1: The Nature of Strategic ManagementPART 2: Strategy FormulationChapter 2: The Business Vision and MissionChapter 3: The External AssessmentChapter 4: The Internal AssessmentChapter 5: Strategies in ActionChapter 6: Strategy Analysis and ChoicePART 3: Strategy ImplementationChapter 7: Implementing Strategies: Management and Operations IssuesChapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS IssuesPART 4: Strategy EvaluationChapter 9: Strategy Review, Evaluation, and ControlPART 5: Key Strategic Management TopicsChapter 10: Business Ethics/Social Responsibility/Environmental SustainabilityChapter 11: Global/International Issues
Responsibility: Fred R. David.

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