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Strategic management in information technology

Author: David B Yoffie
Publisher: Englewood Cliffs, N.J. : Prentice Hall, ©1994.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David B Yoffie
ISBN: 0130985597 9780130985590
OCLC Number: 28587131
Description: xi, 380 pages : illustrations ; 26 cm
Contents: Pt. 1. Industry Notes --
1. Global Semiconductor Industry, 1987 --
2. Global Computer Industry --
3. Global Telecommunications Equipment Industry --
4. Note on the PC Network Software Industry, 1990 --
5. Note on Microcomputers: Overview of PCs and Workstations --
Pt. 2. Competitive Strategy --
6. Intel Corporation 1988 --
7. Microsoft's Networking Strategy --
8. Apple Computer 1992 --
9. Mips Computer Systems (A) --
10. McCaw Cellular Communications, Inc. in 1990 --
Pt. 3. Globalization and Government --
11. Motorola and Japan (A) --
12. semiconductor Industry Association and the Trade Dispute with Japan (A) --
Pt. 4. Financial, Marketing, and Manufacturing Strategy --
13. Intel Corporation, 1992 --
14. Sun Microsystems, Inc. 1987 (A) --
15. Intel Corporation: Going Into OverDrive --
16. Sony Corporation: Workstation Division --
Pt. 5. General Management --
17. Transformation of IBM --
18. Reshaping Apple Computer's Destiny 1992 --
19. Bill Gates and the Management of Microsoft --
20. Intel Corporation (C): Strategy for the 1990s --
21. Acer Incorporated --
22. Sharp Corporation: Corporate Strategy.
Responsibility: David B. Yoffie.

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